I'm Sangram Vajre. I've built two $200M+ companies, written three books on go-to-market, and designed a GTM operating system that over 3,000 companies operate on today. If I've learned anything, it's this: go-to-market is the business. Keep it simple, and it scales. This is Go-To-Market Made Simple. Every episode, you're getting a backstage pass to three things I work on daily: the closed-room conversations I have with CEOs and founders working through real GTM challenges, the systems and frameworks I've built and tested over the last two decades, and the weekly mastermind sessions with our certified partners where we see what's...
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Sep 29, 2026 · 21:35
I took two companies from $0 to $1 million in revenue in just 9 months. Once with Terminus in 2014 and again with GTM Partners in 2021. One was funded, one wasn't. One was an up…
Sep 28, 2026 · 15:52
Most go-to-market plans fail, and it's not a marketing or sales problem. It's that CEOs treat go-to-market as an annual event instead of an ongoing process. In this video I walk…
Sep 25, 2026 · 10:17
Profitable revenue and momentum revenue are not the same number, and confusing the two is what kills businesses that look healthy on paper. In this video, I break down the OpenAI…
Sep 24, 2026 · 5:10
Most companies don't fail because of bad products or bad marketing. They fail because they're stuck in the muddy middle and don't know it. In this episode, I walk through the…
Sep 23, 2026 · 5:41
The companies using AI just to cut costs will be gone in a few years. I break down what the companies actually winning with AI have in common, why growth is not optional right…
Sep 22, 2026 · 8:04
Clay generated 6 million LinkedIn impressions in three months without running a single ad. Here's what they actually did and why it works. Most B2B companies spend 70 to 80% of…
Sep 21, 2026 · 11:12
You don't have a marketing problem. You don't have a sales problem. You have a go-to-market problem and most CEOs never see it coming. In this episode I break down what…
Sep 18, 2026 · 4:58
Context switching kills focus, but it doesn't have to. In this video, I share the exact system I use to stay mentally prepared for every meeting on my calendar before it ever…
Sep 17, 2026 · 9:34
Most sales teams treat a $10K deal and a $300K deal exactly the same way. That's why they keep losing the big ones. In this video, I break down how the entire GTM strategy has to…
Sep 16, 2026 · 6:53
Starting today, this show is Go-To-Market Made Simple. New episodes drop every weekday, pulling from CEO roundtables, founder hackathons, closed-room conversations, and the…
Sep 16, 2026 · 1:43
Go-to-market shouldn't be this complicated. But most businesses make it that way, and it's why most marketing campaigns fail, most launches flop, and most companies never land on…
Jun 20, 2023 · 1:02:32
Most marketers, if you asked for the number one thing you’d really want to understand in their field, will probably roll their eyes, look at you like you’re stupid and say…
Jun 23, 2022 · 50:02
With so many CMOs becoming the CEOs of their respective companies, it’s time to ask the question for those CMOs looking to follow the same steps: What are the actionable steps to…
Jun 16, 2022 · 19:38
Who owns go-to-market has been our big question so far, but how about what makes up a solid go-to-market strategy? In this episode, Sangram sits down with Muhammad Yasin,…
May 26, 2022 · 18:23
Ask a group of go to market leaders who owns go to market, and most will say the CEO. But this leader? He confidently says otherwise. In this episode, Sangram sits down with Kyle…
May 19, 2022 · 26:30
Why in the world would I have someone on my podcast who hates my book?! Well, it’s because he isn’t wrong in his reasoning! Christopher Lochhead–author, entrepreneur, advisor,…
May 12, 2022 · 7:25
Where can we grow the most? It's the first question most GTM leaders ask themselves...but hold up! There's a reason this one comes last... In this week's Author's Cut episode,…
May 5, 2022 · 7:26
There are important processes that every go-to-market leader should have in place to know they’re on the right track. Do you know what they are? In this episode, co-authors…
Apr 28, 2022 · 7:21
Every company wants to scale well. How can they guarantee that they’ll do it right? The answer: revenue operations. In this episode, Sangram and Bryan dive into the “O” of the…
Apr 21, 2022 · 5:30
TAM is out - TRM is in. In this episode of Author’s Cut, co-authors of the MOVE book Bryan Brown and Sangram Vajre talk about the “M” in the MOVE framework - Market. Bryan and…
Apr 14, 2022 · 25:42
When you’re building a company around your product, there are a few crucial mistakes you need to avoid. The perfect person to walk us through the playbook for product-led growth…
Apr 7, 2022 · 28:49
Sales and marketing: it’s time to make some room. Say hello to customer success–the new roommate in the go-to-market space. Every GTM strategy must include not only sales and…
Mar 25, 2022 · 33:48
With what is happening all over the world, we have a throwback today with Alicia Esposito , Director, Content + New Media @ G3 Communications , talking with Cole Baker-Bagwell ,…
Mar 21, 2022 · 5:01
It’s pretty easy to feel when something is off or not-aligning within a business. But figuring out what those tangible go-to-market issues are so that you can fix them is a…
Mar 11, 2022 · 5:23
Most businesses are underdelivering because they still market to their prior business stage, rather than the one they’re currently in. You have to transform to fit your market.…
Feb 17, 2022 · 46:29
Within the topic of go-to-market, there are 4 disciplines: Sales led Customer led Product led Category led And while it’s still uncertain which option is the best approach, there…
Feb 11, 2022 · 19:08
Go-to-market used to be all about the product getting to market. Now, it’s increasingly about connecting with the market and then bridging it back to the product. The best way to…
Feb 3, 2022 · 7:23
When it comes to go-to-market, there’s 3 stages that companies find themselves in: -Ideation -transition -execution But without knowing where you are, you’re going to struggle…
Jan 28, 2022 · 25:52
When we think of the best point of contact with a customer, we often think it’s a salesperson. The real answer: Customer success. It’s more important to align your business value…
Jan 20, 2022 · 13:44
The Flip My Funnel Podcast is now MOVE: The Go-to-market Podcast. Bryan Brown and Sangram Vajre–co-authors of MOVE: The Go to Market Framework–give listeners an exclusive…
Jan 6, 2022 · 4:40
On this final episode of The Flip My Funnel podcast, we look back on some of the show's highlights. Building an entirely new category of ABM, this show functioned as a way to…
Dec 1, 2021 · 51:47
With so many CMOs becoming the CEOs of their respective companies, it’s time to ask the question for those CMOs looking to follow the same steps: What are the actionable steps to…
Nov 30, 2021 · 50:04
When a business is aligned, culture thrives, revenue and value creation is balanced, and it promotes exponential growth. But only if marketing leads the way. Otherwise, if…
Nov 29, 2021 · 41:48
Being a leader today just isn’t the same as it used to be. Almost anyone in a leadership position today will tell you that it’s 110% harder. And why? The caliber of employees has…
Nov 26, 2021 · 22:30
An evangelist stems from the idea of bringing the good news. In business, the chief evangelists' role is to help people buy into the vision of the company. And that’s exactly…
Nov 25, 2021 · 51:28
If you’re a B2B marketer, you’ve probably heard from executives that LinkedIn is pointless, expensive, and doesn’t deliver quality leads. Our guest, however, feels different. For…
Nov 24, 2021 · 50:24
If you ask 10 people what the definition of ABM is, there’s a high likelihood that you’ll receive 10 different responses. But proceed with caution: Don’t let the terminology get…
Nov 23, 2021 · 24:55
If you’re looking to adopt agile, before you go out and start learning software development like Scrum, you need to get aligned around the desired outcome you’re looking for when…
Nov 22, 2021 · 53:27
Taking time to reflect on what worked or didn’t work for the quarter is a good way to regroup and figure out what to do as we head into the unpredictable future. At the very…
Nov 19, 2021 · 19:22
Being the only woman in a tech company can come with its fair share of challenges; as you navigate classic archetypes during a disagreement, you may start to wonder whether you…
Nov 18, 2021 · 45:43
Some people are naturally morning people. For others, coffee might be the only way to get them out of bed. If you fall into that latter category but want to start taking…
Nov 17, 2021 · 35:30
If you’re looking to improve your go-to-market strategy, you have to focus on community. If you have a community you can interact with, you’re getting repeat sales, referrals,…
Nov 16, 2021 · 53:51
When you think of your favorite brands, are they selling products or a story? People buy from brands they trust. And one of the best ways to build that trust is to tell a story…
Nov 15, 2021 · 49:15
Positioning is fundamental to any business looking to provide clarity around competition, differentiation, and value. So why, then, do so many companies struggle with weak…
Nov 12, 2021 · 20:17
When you think of the needs of sales & marketing, design probably isn’t the first thing that comes to mind. Despite this, design is everywhere: It’s visual problem solving. It’s…
Nov 12, 2021 · 20:17
When you think of the needs of sales & marketing, design probably isn’t the first thing that comes to mind. Despite this, design is everywhere: It’s visual problem solving. It’s…
Nov 11, 2021 · 55:11
It can’t be understated: Being a marketing leader of a startup can be crazy and chaotic. Out of the million tech startups formed every year, only 60% make it to series A, 20%…
Nov 10, 2021 · 55:15
You’ve probably heard about intent data before, but might not know just how beneficial it can be to an organization when you have a firm understanding of all its use cases. To…
Nov 9, 2021 · 52:39
Measuring revenue channel success can be tricky in modern times. Before, executives could look at incoming leads, and other traceable metrics to know how well they’re doing. But…
Nov 8, 2021 · 49:58
Once a decision is made, it becomes a story. Enough stories make up a life. When you look back and tell that grand story to your loved ones, do you want to be the hero or the…
Nov 5, 2021 · 25:36
The subscription economy has led to a huge change in the software world. All of a sudden, customers aren’t a one-and-done deal. If they’re not satisfied with a product at the end…
Nov 4, 2021 · 50:50
Every business knows that creating a better customer experience should be a priority. And oftentimes, a business will see the benefits right away. The issue, however, is scaling.…
Nov 3, 2021 · 30:36
Becoming a CMO is a success in itself; but retaining the role is another success entirely. To better understand why, we speak with a panel to share personal experience and what…
Nov 2, 2021 · 26:47
A former CEO of our guest once said, “Get me as many leads as you can; I’ll let the sales team figure it out.” But what if those leads are mostly not interested? Time and…
Nov 1, 2021 · 46:29
We’re living through a workforce composed of 4 generations each with its unique set of values. A 21 year old is going to have vastly different priorities than a 78 year old. So,…
Oct 29, 2021 · 20:58
Most people are aware of Quora. As a marketer, though, I bet it’s not on your top ten list of things to do this year. And why should you? You have a blog and are active on…
Oct 28, 2021 · 28:58
Whether you’re a new company or an established one, our speaker today has a question for you: Are you using ABM yet? Adopting ABM is one of the fastest ways to drive a business…
Oct 27, 2021 · 33:46
Are you a dreamer, driver, or doer? Taking on a leadership role comes with its fair share of new responsibilities. Among them — going from a doer to a delegator. Learning how to…
Oct 26, 2021 · 28:41
Your company doesn’t exist in a vacuum. It’s a push and pull relationship with competing companies. Ignoring key aspects of direct competitors is a misstep that can inhibit the…
Oct 25, 2021 · 38:34
We’ve all been given a second chance at some point in our lives. But, workplaces aren’t always so forgiving. Televerde is looking to change that — attracting, training, and…
Oct 22, 2021 · 30:50
As a marketer you want to take pride in your brand; and, while you want to build relationships and interest, it’s important to know how to keep your message from sounding like…
Oct 21, 2021 · 31:40
The move to digital has changed the marketing function and has created gaps that marketers need to be aware of. Without a firm understanding of how to capture the initial…
Oct 20, 2021 · 20:51
If you want your revenue and sales to grow, applying analytics, automation, and attribution to your MarTech stack is the way to do it; and our host and guest are here to show you…
Oct 19, 2021 · 18:20
For a lot of sales reps, they’re spending more time on administrative tasks than they’d like to. To help get them back to selling faster and be fully present during a sales call,…
Oct 18, 2021 · 1:27:45
In this open forum conversation, we break down the myth of around category building — where most people get confused and how to better define the experience a company is…
Oct 18, 2021 · 27:42
Most companies just don’t get it. The most successful companies are built on strong go-to-market teams. It’s time to stop assuming it’s a marketing problem and get to the root:…
Oct 15, 2021 · 13:30
Most people lean towards a high paying job with the intent to retire as early as possible. But, what happens when you’ve been sitting on a beach for 6 months bored out of your…
Oct 14, 2021 · 31:04
In this special B2BSMX Q & A episode, we are talking all about ABM and how to launch it for SMB. We speak with Jessica Fernandez - Manager, Growth Marketing at Rapid7 , Muhammad…
Oct 13, 2021 · 17:38
Are your advertising dollars helping enable your sales team to sell to the target audience 100% of the time? Or are you missing the mark and wasting resources? If you want a…
Oct 12, 2021 · 31:54
Very few businesses have been able to sell one product to a market through one channel. They’ve had to branch out — looking at expanding products or finding new markets and…
Oct 11, 2021 · 47:35
We all like to think that we’re above average drivers, right? But, realistically, that can’t be the case for everyone. The same can be said about interviewing for a job. Are you…
Oct 8, 2021 · 33:33
What makes you buy one loaf of bread over another? They’re both bread right? When a brand differentiates itself from another, the choice is easy. Ignoring the art of…
Oct 7, 2021 · 21:29
Selling a product to a buyer in today’s market can be difficult with so many competitors offering similar solutions. The tendency is to differentiate yourself by providing…
Oct 6, 2021 · 26:58
Less than 1% of marketers have a shot at becoming CMO — a hard statistic, but one that can guide a marketer either way. Learning more about the CMO can help you realize that the…
Oct 5, 2021 · 33:19
You’ve probably received one or two prospecting emails over the past week. But the question is: have you opened them or sent them directly to your trash? Only 62% of people say…
Oct 4, 2021 · 42:02
In business, it might feel like the only way to get ahead is to keep your nose to the grindstone and focus on yourself. Despite the generally held belief, the opposite is true.…
Oct 1, 2021 · 31:57
A technical evangelist and a marketing evangelist will each sit down to write a blog post about what evangelism is — and they’ll both be right. In a position that defines itself…
Sep 30, 2021 · 30:34
There’s a common sentiment that if it’s not in the budget, it won’t happen. However, after surveying over 100 emissaries, the days of strategizing appropriate times to market to…
Sep 29, 2021 · 27:44
It’s no secret that the COVID-19 pandemic has changed how we all live our lives and interact with businesses. Adjusting to the change and knowing where to focus ad-spending can…
Sep 28, 2021 · 21:24
Are you effectively positioning yourself to grab your audience’s attention? Unless you’re finding a way to solve your audience’s problems before they even have to ask, you may be…
Sep 28, 2021 · 33:04
Avoid procurement at all costs — this has been the sentiment among sales and marketing teams as they try to show value and secure advocates. However, after some executive tech…
Sep 27, 2021 · 45:14
We all know what ABM is, right? It’s sending out generic emails to customers but auto filling their name at the top so they feel special. ...we must do better. ABM is about…
Sep 23, 2021 · 31:53
What makes for a good business launch? Is it when the vision plans match the outcome? Or is it about the learnings along the way — realizing all the ways the company has come…
Sep 22, 2021 · 29:47
Taking a look at your annual marketing plan, you may be apprehensive to uproot it, even in favor of a slightly improved plan. So what can a marketing team do in lieu of timely…
Sep 21, 2021 · 29:20
Building business launch momentum is one thing; but, keeping that momentum rolling after launch is another. When momentum is so intangible, are there specific strategies a…
Sep 20, 2021 · 47:45
Switching from a traditional demand waterfall to a demand unit waterfall comes with its fair share of challenges. Reaching out to the community for additional support is a good…
Sep 17, 2021 · 27:25
It’s a fact of life: we all get distracted. Think of all the times you’ve watched television instead of exercising like you said you would; or, thinking about lunch instead of…
Sep 16, 2021 · 24:08
The launch of a company is a big deal, but if preparation hasn’t been taken to build momentum up to that launch, you’re wasting valuable time. Think of every musical artist that…
Sep 15, 2021 · 30:03
We all know that aligning marketing and sales is a surefire way to improve the ability to close deals and retain customers. So, why aren’t more people doing it? To say it…
Sep 14, 2021 · 28:28
In the early stages of company growth, it might feel like your attention is being pulled in a million different directions; but don’t let that distract you from the benefit that…
Sep 13, 2021 · 1:06:09
We all make mistakes and marketing is no exception; but, learning from those mistakes, adjusting for the future, and implementing future strategies is the difference between…
Sep 10, 2021 · 28:36
What kind of employee would you want in your business? A person unhappy with their job but stays because of the paycheck and security? Or a person who quits, knowing that the…
Sep 9, 2021 · 24:22
The message of your business plays a big part in developing connections with your audience. But, where do you turn for inspiration when choosing your message? Listening to your…
Sep 8, 2021 · 28:20
What if I said you have a hidden funnel of buyers under your radar — the ones doing research before ever reaching out to you? Now what if I said there’s an automated solution to…
Sep 7, 2021 · 53:44
We’ve all had to deliver a speech sometime in our lives; and, over time, the more we publicly speak, the better we get. But, once we step down from the stage, that confidence…
Sep 6, 2021 · 49:28
Gone are the days when the marketing budget and revenue aren’t measured closely. In today’s world, revenue is the standard by which every marketer stands by; and because it’s so…
Sep 3, 2021 · 58:35
What does being a leader really mean? Is it the title? Is it the responsibilities? Is it the number of people you’re in charge of? Determining your definition of a leader could…
Sep 2, 2021 · 52:11
The COVID-19 pandemic has changed many aspects of everyday life. One of the biggest: how we communicate with each other. The surge in recent podcasts is no surprise as we…
Sep 1, 2021 · 33:29
As a business, how do you hire? For talent? For experience? What about kindness? What if leading with kindness and mindfulness helps employee retention, brand loyalty from…
Aug 31, 2021 · 58:05
Anyone can be a good leader, but what does it take to be a great leader? Knowing exactly how to step up your leadership game can be challenging if you’re not sure where to focus…
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