963: Making the Sale w/ The Science of Scale

Very few businesses have been able to sell one product to a market through one channel. They’ve had to branch out — looking at expanding products or finding new markets and channels. Sadly, most of these expansion opportunities fail. But why?

Mark Roberge, Managing Director at Stage 2 Capital, discusses predictable growth strategy and how the framework can help increase the successfulness and speed of these expansions. 

Mark covers:

• Why your new product launch isn’t going well
• The science of scale
• Defining product market fit

Credit the above framework to Michael Tushman and this article from HBR: https://hbr.org/2004/04/the-ambidextrous-organization

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.