944: A How-To Guide to Sales & Marketing Alignment
GTM Made Simple · Sep 15, 2021 · 30:03
GTM Made Simple · Sep 15, 2021 · 30:03
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We all know that aligning marketing and sales is a surefire way to improve the ability to close deals and retain customers. So, why aren’t more people doing it? To say it plainly: finger pointing.
We speak with Melton Littlepage, Former SVP of Marketing at Tenable and current CMO at Outreach, and Kate Adams, Former VP of Marketing at Drift and current SVP at Validity Inc., about why we’re getting stuck and missing out on the advantages of alignment and strategies to curb this.
Melton and Kate cover:
Check out this additional resource mentioned in the episode:
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