The Godfather of Marketing’s Masterclass on Go-To-Market

When we think of the best point of contact with a customer, we often think it’s a salesperson. 

The real answer: Customer success.

It’s more important to align your business value with customer needs than pressuring them with a product. 

Geoffrey Moore, is an author, speaker, & advisor best known for Crossing the Chasm and Zone to Win with the latest book being The Infinite Staircase; he is also a partner at Wildcat Venture Partners. We speak about the inspiration behind his books, aligning customer success, and product market fit.

What we discussed:

• Putting customer success in front of marketing & sales
• Researching the chasm & product market fit
• Working backwards from the business value 

Check out this resource mentioned in the episode:

• MOVE: The 4-Question Go-To-Market Framework

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