983: The Attribution Mirage: Uncovering The Hidden Channel of Social

Measuring revenue channel success can be tricky in modern times. Before, executives could look at incoming leads, and other traceable metrics to know how well they’re doing. 

But in the digital age where word of mouth through social media carries a hefty amount of the revenue, it might be time to ditch attribution software for less conventional tactics like asking customers directly. 

To walk us through why it’s important to move away from attribution software, we speak with Chris Walker, CEO of Refine Labs. 

What we discussed:

•  Why attribution software is no longer enough
• The attribution mirage
• Audience questions & answers

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