Target Market Relevancy: How To Sell to Your Best Customers
GTM Made Simple · Mar 11, 2022 · 5:23
GTM Made Simple · Mar 11, 2022 · 5:23
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Most businesses are underdelivering because they still market to their prior business stage, rather than the one they’re currently in.
You have to transform to fit your market.
On this episode of MOVE: Author’s Cut, Co-authors Sangram Vajre and Bryan Brown explain the ‘M’ in the MOVE framework— discussing why it’s so important to market to the right audience when moving to a new business stage.
What we discussed:
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