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GTM Made Simple

GTM Made Simple

The Simple Fix That Makes Context Switching Way Easier

GTM Made Simple · Sep 18, 2026 · 4:58

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Context switching kills focus, but it doesn't have to. In this video, I share the exact system I use to stay mentally prepared for every meeting on my calendar before it ever starts.

The strategy is simple: rate every meeting green, yellow, or red. When a hard meeting is sitting on your calendar days out, you're already thinking about it, solving for it, and walking in prepared. No more reactive back-to-back meetings with zero thinking in between. If you want to show up as a better leader, CEO, and person in every room you walk into, this one's for you.

⏱ TIMESTAMPS 
(00:00) Why context switching is so hard 
(00:30) The green, yellow, red calendar system 
(01:15) How seeing a hard meeting days early changes everything 
(02:00) Two things I do before every red meeting 
(02:45) What a great week actually looks like 
(03:15) How this makes you a better leader and person

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Episodes: GTM Made Simple

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