947: How To Switch To a Demand Unit Waterfall

Switching from a traditional demand waterfall to a demand unit waterfall comes with its fair share of challenges. Reaching out to the community for additional support is a good way to ease the transition — allowing activation of the entire buying committee within target accounts.

Joining the show from Bazaarvoice, Jen Leaver, Senior Global ABM Manager, and Kate Hahn, Director of Global Demand Generation and Retention, discuss current challenges and how to solve them.

In this episode:

• Challenges of moving into a demand unit waterfall
• Listing out marketing problems to address
• Discussing audience solutions

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

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