The GTM OS System That 3,000 Companies Run On

Most go-to-market plans fail, and it's not a marketing or sales problem. It's that CEOs treat go-to-market as an annual event instead of an ongoing process. In this video I walk through the exact process we take 3,000 companies through to run on GTM OS, live, step by step.

I break down the five valleys of death, how to find which stage you're actually in (problem, product, or platform market fit), the 15 go-to-market problems every company pulls from, the alignment assessment that surfaces where your team disagrees, and how to map your whole go-to-market onto one slide so you know what to focus on for the next 90 days.

⏱ TIMESTAMPS
(00:00) How to run on GTM OS: what you'll learn
(00:37) Why 70% of GTM leaders lack clarity, not certainty
(01:02) Why most go-to-market plans fail
(02:56) The mistake: treating GTM as an annual event
(03:36) Go-to-market is an ongoing process, not a plan
(04:43) The full system: 5 valleys, 3 P's, 15 problems
(05:29) Step 1: the five valleys of death
(07:58) Step 2: problem vs product vs platform market fit
(08:11) The $20M vs $5M valuation story
(10:36) Step 3: the 15 go-to-market problems
(12:25) Step 4: the team alignment assessment
(13:33) Step 5: the 8 questions of GTM OS on one slide
(14:03) Turning it into 90-day projects
(14:48) Why the best companies do this quarterly

📌 Get the full framework and walk through it with your team at runongtmos.com