How to Tell If Your Revenue Is Actually Profitable (Most Can't)

Profitable revenue and momentum revenue are not the same number, and confusing the two is what kills businesses that look healthy on paper.

In this video, I break down the OpenAI growth trap, why 99% of companies can't afford to run their GTM the way the top 0.01% does, and the four questions every CEO needs to answer to know if their revenue is actually building something or just burning cash faster.

(00:00) The OpenAI number that should scare every CEO
(00:49) What I keep hearing in CEO roundtables
(01:25) Growth without great unit economics is just expensive storytelling
(02:41) The question every go-to-market leader needs to answer right now
(03:15) The 4 questions: starting with your real, profitable ICP
(03:46) Question 2: your positioning and why a price war is the result of getting it wrong
(04:35) Question 3: pipeline broken down by your most profitable ICP
(05:22) Question 4: what does profitable revenue actually look like
(06:06) Momentum growth vs. profitable growth — the Terminus story
(07:19) What profitable growth actually looks like when it's working
(08:13) Three things to do with your team this week
(09:50) How to go deeper on GTM OS

📌 Take the free GTM assessment and see where your business actually stands: runongtmos.com/move