937: Revenue Rules: A Step by Step Guide

Gone are the days when the marketing budget and revenue aren’t measured closely. In today’s world, revenue is the standard by which every marketer stands by; and because it’s so important, our guest has put together a revenue how-to.

We speak with Cody Ward, Senior Director, Demand Generation Marketing at Conexiom, as he explains his 30 revenue rules and why they’re crucial to marketers. 

Cody covers:

• Introducing the 30 revenue rules and why we need them
• Explaining the rules
• Audience questions & answers

Check out these additional resources mentioned in the episode:

• What Got You Here Won’t Get You There by Marshall Goldsmith
• The Infinite Game by Simon Sinek

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

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