954: How To Focus Ad-Spending in a COVID-19 World

It’s no secret that the COVID-19 pandemic has changed how we all live our lives and interact with businesses. Adjusting to the change and knowing where to focus ad-spending can be the differentiator for the future of your company 

We speak with Jillian Ryan, Senior Director, Content Strategy at Brightcove - formerly Principal Analyst at E-Marketer, about best practices for ad-spending in a COVID-19 world. 

Jillian covers:

• The pandemic’s impact on the B2B sector
• Exclusive E-Marketer estimates for B2B spending
• Industry estimates in regards to their advertising
• Best practices to target your audience 

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

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