965: Launching ABM for SMB: Questions & Answers — GTM Made Simple

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In this special B2BSMX Q & A episode, we are talking all about ABM and how to launch it for SMB.

We speak with Jessica Fernandez - Manager, Growth Marketing at Rapid7, Muhammad Yasin - EVP, Marketing PERQ, and Ashley DuBois- B2B Marketing Manager at United Airlines about their experience with ABM. After introductions and overview, we dive into the Q & A with the audience.

Justin’s Panel covers:

What marketing training they’re tired of
The differing structure of go-to-market teams
Audience questions & answers

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

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