Global B2B ad spend topped $43 billion in 2025, and today’s fastest-growing teams are rewriting the playbook. B2B Marketing Futures dives into the strategies, tools, and thinking that are shaping the next generation of business marketing.Hosted by Joaquin Dominguez, each episode brings together leading marketers, growth experts, and operators to unpack real-world challenges. From building demand engines to aligning sales and marketing, scaling PLG motions, and using AI to drive better targeting and execution.We cover:Creative performance in paid socialAccount-based marketing (ABM) and smart segmentationProduct-led growth (PLG) and shifting from capture to creationAI-powered campaign workflows and marketing op...
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Nov 13, 2026 · 35:27
In this episode of B2B Marketing Futures, marketing leaders explore where B2B marketing budgets are heading in 2027, how AI is reshaping investment decisions, and what it takes…
Nov 10, 2026 · 33:42
In this episode of B2B Marketing Futures, marketing leaders explore whether brand is becoming the last real source of competitive advantage as AI makes content, design,…
Oct 14, 2026 · 30:57
In this episode of B2B Marketing Futures, sales and marketing leaders explore what alignment looks like when AI sits in both seats, and whether AI is genuinely bringing the two…
Oct 5, 2026 · 29:44
In this episode of B2B Marketing Futures, B2B marketing leaders explore whether brand is the last true moat as AI commoditizes content, design, campaigns, and personalization.…
Sep 7, 2026 · 21:08
In this episode of B2B Marketing Futures, B2B marketing leaders explore how buying committees form and make decisions long before prospects identify themselves, and what…
Aug 25, 2026 · 26:31
In this episode of B2B Marketing Futures, B2B marketing leaders explore how organisations can get genuine value from intent data, moving beyond vendor promises and focusing on…
Aug 17, 2026 · 40:22
In this episode of B2B Marketing Futures, marketing and revenue leaders explore how AI is changing the way organisations approach B2B go-to-market strategy, and what it takes to…
Jul 24, 2026 · 34:29
In this episode of B2B Marketing Futures, marketing leaders explore how AI is transforming modern go-to-market strategy, and what it takes for organisations to remain focused,…
Jul 1, 2026 · 31:06
In this episode of B2B Marketing Futures, marketing leaders explore how AI is reshaping the relationship between sales and marketing, and what it takes for modern go-to-market…
Jun 27, 2026 · 25:14
In this episode of B2B Marketing Futures, marketing leaders explore why account fit has become a stronger predictor of revenue than buyer intent alone, and how modern B2B teams…
Jun 18, 2026 · 27:10
In this episode of B2B Marketing Futures, marketing leaders explore what marketers will still own as AI takes on a growing role in campaign execution and go-to-market activities.…
Jun 16, 2026 · 31:15
In this episode of B2B Marketing Futures, revenue and marketing leaders explore what happens when AI increasingly powers go-to-market execution and how organisations should…
Jun 8, 2026 · 36:04
In this episode of B2B Marketing Futures, senior marketing leaders explore what actually creates competitive advantage in B2B marketing as AI rapidly transforms how teams…
May 29, 2026 · 26:11
In this episode of B2B Marketing Futures, senior marketing leaders come together for a roundtable discussion on how AI is reshaping modern B2B go-to-market strategy and…
May 20, 2026 · 32:16
In this episode of B2B Marketing Futures, senior marketing leaders come together for a roundtable discussion on how AI is reshaping modern B2B go-to-market strategy and…
May 14, 2026 · 41:48
In this episode of B2B Marketing Futures, senior marketing leaders come together for a roundtable discussion on how AI is reshaping modern B2B marketing and redefining the future…
May 8, 2026 · 32:46
In this episode of B2B Marketing Futures, senior marketing leaders come together for a roundtable discussion on the ongoing debate between demand creation and demand capture, and…
May 1, 2026 · 34:41
In this episode of B2B Marketing Futures, senior marketing leaders come together for a roundtable conversation on the evolving role of paid media, LinkedIn strategy, and…
Apr 27, 2026 · 37:02
In this episode of B2B Marketing Futures, senior marketing and growth leaders come together for a roundtable conversation on “Is Brand the Last Thing Left?”, exploring one of the…
Apr 20, 2026 · 35:29
In this episode of B2B Marketing Futures, senior marketing and commercial leaders come together for a roundtable conversation on “Fit vs Intent Targeting,” exploring one of the…
Apr 16, 2026 · 29:10
In this episode of B2B Marketing Futures, senior marketing and commercial leaders come together for a roundtable conversation on “Fixing the Pipeline Problem: How Marketing Can…
Apr 13, 2026 · 32:11
In this episode of B2B Marketing Futures, senior marketing leaders come together for a roundtable conversation on “Demand Creation versus Demand Capture”, exploring one of the…
Apr 6, 2026 · 34:10
In this episode of B2B Marketing Futures, senior revenue and marketing leaders come together for a roundtable conversation on “Sales and Marketing Alignment” , unpacking one of…
Apr 1, 2026 · 37:38
In this episode of B2B Marketing Futures, senior marketing leaders come together for a roundtable conversation on “B2B GTM in the AI Era”, exploring how artificial intelligence…
Mar 13, 2026 · 40:53
In an AI-first world where targeting, sequencing, campaign optimisation, and even content creation can increasingly be automated, many marketing leaders are beginning to ask a…
Mar 6, 2026 · 34:22
It’s not about choosing brand or pipeline, it’s about understanding how they work together. From social listening and executive influence to ABM, buying groups, and revenue…
Feb 20, 2026 · 27:43
Sales and marketing alignment has been a board-level priority for years, yet for many B2B organisations the biggest friction still lives in the details, incentives, data models,…
Feb 10, 2026 · 48:41
B2B go-to-market is entering a new phase as AI reshapes how teams plan, execute, and scale growth, but the real challenge isn’t access to tools, it’s how they’re used. From…
Jan 29, 2026 · 36:39
Sales and marketing alignment remains one of the most talked-about goals in B2B, and one of the hardest to achieve in practice. From lead definitions and data quality to…
Jan 23, 2026 · 36:51
B2B go-to-market is being fundamentally reshaped by AI, from how buyers discover solutions to how marketing teams create demand, build trust, and measure impact. In this episode…
Jan 6, 2026 · 33:39
Sales and marketing alignment remains one of the most talked-about goals in B2B and one of the hardest to achieve in practice. In this episode of B2B Marketing Futures , senior…
Dec 22, 2025 · 43:46
B2B marketers are facing a defining challenge: how do you build winning go-to-market strategies in the AI era, without losing the storytelling, trust, and human connection that…
Dec 16, 2025 · 36:18
B2B marketers are facing a defining challenge: how do you use AI to position yourself as a winner, without losing what makes marketing human? In this episode of B2B Marketing…
Dec 9, 2025 · 30:44
B2B marketers are constantly faced with a fundamental question: should they prioritize creating demand that doesn’t yet exist, or focus on capturing the demand already active in…
Dec 4, 2025 · 40:40
Fit vs Intent: Where Should Marketers Really Place Their Bet? B2B marketers face a constant strategic challenge: should they prioritize accounts that perfectly match their ICP or…
Nov 24, 2025 · 42:40
Can AI Replace the Marketer? AI is reshaping marketing at record speed. From content and targeting to analytics, orchestration and customer intelligence, automation is…
Nov 17, 2025 · 32:55
AI can now write copy, generate creative, analyse markets, and personalise campaigns at a scale no human team can match. So what happens next? Participants: Sam Nohava, Senior VP…
Nov 14, 2025 · 39:39
In this episode of B2B Marketing Futures, we tackle one of the most pressing questions shaping the next decade of marketing: AI vs Brand: What Will Marketers Still Own in 2030?…
Nov 6, 2025 · 40:09
In this episode of B2B Marketing Futures, we dive into one of the most debated questions in B2B marketing today: Fit vs. Intent, What Really Drives Growth? As data, technology,…
Nov 4, 2025 · 36:53
In this episode of B2B Marketing Futures, we explore one of the most provocative questions facing the industry: Is Brand the Last Thing Left? What B2B Marketers Will Do in 2030.…
Oct 31, 2025 · 34:19
In this episode of B2B Marketing Futures, we tackle one of the most urgent questions facing marketers today: How to Position Yourself as a Winner Rather than a Loser on the AI…
Oct 29, 2025 · 31:50
In this episode of B2B Marketing Futures, we dive into one of the most debated topics in B2B marketing today, Fit vs Intent. Our panel of marketing leaders share how they…
Oct 21, 2025 · 29:19
In this episode of B2B Marketing Futures, the conversation dives into the balance between demand creation and demand capture in B2B marketing. Our panel of marketing leaders…
Oct 19, 2025 · 45:11
In this episode of B2B Marketing Futures, we dig into one of the most enduring debates in modern marketing: demand creation vs. demand capture. How do leading teams strike the…
Oct 16, 2025 · 37:34
In this episode of B2B Marketing Futures we unpack what it takes for go-to-market teams to win when they truly operate as one. From a shared customer view to frictionless…
Oct 16, 2025 · 25:44
In this episode of B2B Marketing Futures, we tackle one of the most urgent questions facing marketers today: How to position yourself as a winner, rather than a loser on AI. Our…
Sep 23, 2025 · 18:01
In this episode of B2B Marketing Futures, we explore what it really takes for high-performing teams to win when they operate as one. From aligning sales, marketing, and product…
Sep 18, 2025 · 30:37
In this episode of B2B Marketing Futures , we explore one of the trickiest challenges in B2B marketing: defining and reaching nuanced audiences in complex industries like fintech…
Aug 28, 2025 · 35:23
In this episode of B2B Marketing Futures, we tackle one of the toughest and most important challenges in B2B: Sales & Marketing Alignment. Our panel brings frontline perspectives…
Aug 21, 2025 · 29:20
In this episode of B2B Marketing Futures, we dive into one of the most persistent challenges in the marketing world: Sales & Marketing Alignment. Our panel of seasoned marketers…
Aug 5, 2025 · 30:47
In this episode of B2B Marketing Futures, the discussion revolves around the complexities and challenges of attribution in B2B marketing. The panel of marketing leaders shares…
Jul 24, 2025 · 28:37
In this episode of B2B Marketing Futures, we dive into one of the most debated questions in SaaS today: PLG vs. SLG, how do they really coexist in B2B go-to-market? You’ll hear…
Jul 22, 2025 · 25:45
In this episode of B2B Marketing Futures , we’re diving into The Role of Sales Enablement in ABM and Outbound and what it really takes to make it work across teams. You’ll hear…
Jul 18, 2025 · 35:58
In this episode of B2B Marketing Futures, we explore what it really takes to align sales and marketing in today’s fast-changing B2B landscape. You’ll hear from: Jeffrey Boggess,…
Jul 11, 2025 · 29:55
In this episode of B2B Marketing Futures, we dive into what it really means for B2B teams to operate as one and why alignment across functions like marketing, sales, product, and…
Jul 9, 2025 · 26:16
In this episode of B2B Marketing Futures, we dig into the evolving role of AI in modern marketing, where it’s truly enabling teams, and where real limitations still remain. Alex…
Jul 3, 2025 · 40:34
In this episode of B2B Marketing Futures, we tackle one of the biggest challenges in modern go-to-market strategy: pipeline. Chadia Sparrer (Senior Director, Global Integrated…
Jun 27, 2025 · 25:10
In this episode of B2B Marketing Futures, we explore the evolving role of sales enablement in driving successful ABM and outbound strategies. Arshkrit Chowdhury (Typeface), and…
Jun 24, 2025 · 38:01
In this episode of B2B Marketing Futures , we unpack the real-world challenges and opportunities of cross-functional alignment in modern B2B organizations. Christopher Beaton,…
Jun 20, 2025 · 45:08
In this episode of B2B Marketing Futures, we unpack the real-world challenges and opportunities surrounding AI in marketing. Philip Miller, Senior Product Marketing Manager & AI…
Jun 16, 2025 · 42:56
In this episode of B2B Marketing Futures , we explore what really drives innovation adoption and why even the best ideas can struggle to gain traction. Joaquin Dominguez is…
Jun 11, 2025 · 25:05
Navigating B2B Marketing: Demand Generation Meets Project Management In this episode of B2B Marketing Futures , we sit down with Lauri Simpson and Elizabeth Kreidman to explore…
Jun 4, 2025 · 37:13
In this episode of B2B Marketing Futures, we dive into how marketers are getting real value out of Clay — and where the pitfalls lie. Joaquin Dominguez is joined by Justin Noll…
Jun 2, 2025 · 33:39
In this episode of B2B Marketing Futures , we explore how project marketing is becoming a game-changer for high-performing marketing teams. Joaquin Dominguez is joined by Alex…
May 28, 2025 · 38:44
Why does sales and marketing alignment remain so difficult and what actually works in practice? In this episode of B2B Marketing Futures , host Joaquin Dominguez brings together…
May 21, 2025 · 35:42
What happens when you combine second-party intent data from 6Sense with the world’s most expensive ad platform, LinkedIn? In this episode of B2B Marketing Futures , host Joaquin…
May 19, 2025 · 33:59
In this episode of B2B Marketing Futures , host Joaquin Dominguez is joined by three top product marketers — Shira Marcks (Motive), Karthic Subramanian (Confluent), and Kaushik…
May 13, 2025 · 43:23
The Truth About LinkedIn Ads: Creativity, Retargeting & Wasted Spend In this episode of B2B Marketing Futures , we go deep into what actually works in LinkedIn advertising. Host…
May 8, 2025 · 39:27
In this episode of B2B Marketing Futures , Joaquin Dominguez is joined by Lara McCaskill (Atlassian), Henrique Dutra (LeadSquared), and Barney O’Kelly (AlixPartners) to unpack…
May 2, 2025 · 40:26
Are legacy lead gen tactics doing more harm than good? In this episode of B2B Marketing Futures , host Joaquin Dominguez is joined by a powerhouse panel of marketing leaders to…
Apr 30, 2025 · 29:50
Demand Creation vs Demand Capture: Can B2B Marketing Do Both? In this episode of B2B Marketing Futures , we dive into one of the most debated questions in B2B: should marketers…
Apr 25, 2025 · 30:56
In this episode of B2B Marketing Futures , we explore how marketers can better align content, format, and platform to meet real audience needs across global campaigns. Joaquin…
Apr 23, 2025 · 32:35
Why do B2C campaigns often feel more human, emotional, and effective—while B2B gets stuck in jargon and sales-speak? In this episode, Joaquin Dominguez brings together three…
Apr 19, 2025 · 31:35
B2B marketers are under more pressure than ever to build pipeline across multiple channels while keeping messaging, data, and sales strategy perfectly aligned. In this episode of…
Apr 17, 2025 · 31:49
In this episode of B2B Marketing Futures , host Joaquin Dominguez (Head of Marketing at Adzact) sits down with four B2B marketing leaders to unpack a challenge every marketer…
Apr 11, 2025 · 43:35
Too many B2B teams are still treating channels like silos—paid over here, organic over there, brand in a different room entirely. But buyers don’t move that way. And if we want…
Apr 9, 2025 · 43:35
In this episode of B2B Marketing Futures , Joaquin Dominguez brings together five senior marketing leaders to explore the evolving definition of the Ideal Customer Profile (ICP).…
Apr 4, 2025 · 26:35
In this episode of B2B Marketing Futures , Joaquin Dominguez is joined by Becky Stables (Catalyst IT) and Rachel Behrens (Workiva) to explore a powerful but often overlooked…
Mar 31, 2025 · 29:34
In this episode of B2B Marketing Futures , Joaquin Dominguez (Head of Marketing, Adzact) is joined by Amy Elrington (Marketing Operations Manager, GWI) and Gary McAllister…
Mar 28, 2025 · 37:58
In this episode of B2B Marketing Futures , Joaquin Dominguez (Head of Marketing at Adzact) sits down with Justin Noll (VP of Marketing at Sense) and Phillip Lewis (Marketing & PR…
Mar 24, 2025 · 31:46
Despite chasing the same revenue goals, sales and marketing teams often struggle to truly work together. In this episode of B2B Marketing Futures , host Joaquin Dominguez sits…
Mar 21, 2025 · 36:04
In this episode of B2B Marketing Futures , we dive into one of the most hotly debated topics in marketing: attribution. Joaquin Dominguez is joined by Meghan Harris (SoftServe),…
Mar 14, 2025 · 29:20
B2B companies are facing mounting challenges in keeping their sales pipelines full. In this episode of B2B Marketing Futures , host Joaquin Dominguez , Head of Marketing at…
Mar 12, 2025 · 35:40
In today's digital landscape, genuine community-building is a game-changer for B2B marketing. In this episode of the B2B Marketing Futures podcast, hosted by Joaquin Dominguez,…
Mar 10, 2025 · 47:50
B2B marketing has long been dominated by logic, data, and ROI-driven decisions—but is that enough in today’s digital landscape? In this episode of B2B Marketing Futures , host…
Mar 7, 2025 · 52:28
Scaling revenue is never simple. CROs and CMOs face mounting challenges—setting realistic targets, aligning cross-functional teams, and sustaining long-term growth. In this…
Mar 5, 2025 · 33:46
Too many brands still treat organic and paid social as separate strategies—but what happens when you bring them together? In this episode of B2B Marketing Futures , Joaquin…
Mar 3, 2025 · 38:16
Building a high-quality sales pipeline has never been more complex. In this episode, Joaquin Dominguez, Head of Marketing at Adzact , is joined by Ananda Narasimhan (Director of…
Feb 27, 2025 · 31:20
As B2B markets evolve, so must our approach to defining the Ideal Customer Profile (ICP). In this episode of B2B Marketing Futures , Joaquin Dominguez is joined by Dawn Crew…
Feb 23, 2025 · 30:44
In today's episode of B2B Marketing Futures, we're thrilled to welcome Jen Rapp, Chief Marketing Officer at Superside, whose impressive career journey includes shaping narratives…
Feb 19, 2025 · 36:30
Misalignment between sales and marketing can lead to inefficiencies, wasted resources, and missed opportunities—but when these teams collaborate effectively, the results are…
Feb 17, 2025 · 50:22
B2B marketing is often seen as overly rational, but emotions play a crucial role in decision-making—even in business. In this episode, host Joaquin Dominguez is joined by five…
Feb 14, 2025 · 38:16
Building a healthy sales pipeline is more challenging than ever amid economic shifts and digital transformation. In this episode, Joaquin Dominguez , Head of Marketing at Adzact,…
Feb 12, 2025 · 34:40
In this episode of the Adzact podcast, host Joaquin Dominguez dives into the complexities of advanced demand generation with Elena Simkina, Digital Marketing Director at Acronis,…
Feb 10, 2025 · 42:19
Sales and Marketing Alignment: Unlocking B2B Success In this episode of B2B Marketing Futures , Joaquin Dominguez, Head of Marketing at Adzact, discusses the critical challenges…
Feb 5, 2025 · 50:38
In this episode of the B2B Marketing Futures podcast, Joaquin Dominguez speaks with Beth Carter, Head of Growth at Flexa, and Monica Myers, Demand Generation Consultant, to…
Jan 30, 2025 · 47:46
What does it take to build thriving B2B partnerships in today’s competitive landscape? In this episode of B2B Marketing Futures , we dive into the strategies that drive…
Jan 28, 2025 · 50:12
Join Joaquin Dominguez, Head of Marketing at Adzact, as he hosts an insightful discussion with leading marketing experts on the future of B2B marketing. Featuring: Mathew Devitt,…
Jan 22, 2025 · 52:14
In this thought-provoking episode of B2B Marketing Futures , host Joaquin Dominguez, Head of Marketing at Adzact, is joined by four ABM leaders to explore one of the hottest…
Jan 20, 2025 · 48:46
What drives innovation adoption in B2B markets? Host Joaquin Dominguez dives deep into this question with two seasoned CMOs, Leo Khan (3x CMO, 8x unicorn builder) and Graham…
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