E106: Demand Generation Meets Project Management

Navigating B2B Marketing: Demand Generation Meets Project Management

In this episode of B2B Marketing Futures, we sit down with Lauri Simpson and Elizabeth Kreidman to explore the often-overlooked intersection of demand generation and project management, especially within the high-stakes world of B2B fintech.

From managing long sales cycles and regulatory pressures to coordinating across teams and channels, Lauri and Elizabeth share how project management underpins every successful campaign. We discuss the tools they rely on, how they maintain agility in fast-changing environments, and the role project managers play in driving sales and marketing alignment.

If you’ve ever struggled with campaign chaos, shifting priorities, or stakeholder misalignment, this episode offers real-world insights, and practical advice, for keeping your marketing operations grounded and effective.

Topics Covered:

• Unique challenges in B2B fintech marketing
• The dynamic between demand generation and project management
• Tools and processes that keep campaigns on track
• Avoiding common marketing pitfalls
• Sales and marketing alignment strategies
• The strategic value of project managers in modern B2B teams

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