E91: ICP in 2025: How Well Do You Really Know Your Customers? — B2B Marketing Futures

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In this episode of B2B Marketing Futures, Joaquin Dominguez brings together five senior marketing leaders to explore the evolving definition of the Ideal Customer Profile (ICP). From the rise of anti-ICPs to the challenges of operationalising segmentation across global teams, this conversation goes deep into what it takes to truly understand and reach your best-fit customers in 2025.

Featuring insights from:

Sophia Martin, Group Product Marketing Manager at Confluent
Antony Chang, Regional Marketing Leader at Brightcove
Jonah Youdeem, Product Marketing Director at Eightfold
Sush Koka, Director of Product Marketing at Bamboo Rose
Vivian Jordan, Senior Product Marketing Manager at Cornerstone on Demand

Tune in for practical strategies, real-life stories, and smart frameworks for refining your ICP and navigating growth in today’s complex B2B landscape.

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