E153: B2B GTM in the AI Era

In this episode of B2B Marketing Futures, senior marketing leaders come together for a roundtable discussion on how AI is reshaping modern B2B go-to-market strategy and redefining how marketing, sales, and customer engagement teams operate in an increasingly AI-driven landscape.

From AI-powered research, segmentation, and campaign execution to the growing importance of human judgement, brand trust, and localization, the conversation explores how organizations are balancing automation with authentic customer connection.

Drawing from real-world experience across SaaS, demand generation, localization, and enterprise marketing, the group shares insights on integrating AI into GTM workflows, improving marketing effectiveness, strengthening alignment between teams, and preparing organizations for the next era of B2B growth.

Participants:

• Andrew Thomas, VP of Marketing at Acclaro
  
• Harry Davies, VP of Marketing Strategy, Investment and Effectiveness at Sage
  
• Jessica Tozer, Head of Demand Generation at Ninety