E103: Sales and Marketing Alignment

Why does sales and marketing alignment remain so difficult and what actually works in practice? In this episode of B2B Marketing Futures, host Joaquin Dominguez brings together four experienced leaders to unpack one of the most debated challenges in B2B.

Join:

– David Flesh, Founder of DCF Consults (ex-Freshworks)

– Ariel Zommer, Senior Product Marketing Manager at Okta

– Josh Fu, VP Product Marketing at BeyondTrust

– Timothy Mitchell, Enterprise Director at Choreograph (GroupM)

Together, they share honest insights and practical frameworks covering:

• Where alignment usually breaks down
• How messaging, metrics, and content really land in the field
• What great collaboration looks like across functions
• The role of GenAI, real-time feedback, and shared KPIs
• Tactical advice for product marketers, sales leaders, and CMOs

Whether you're in marketing or sales, this conversation offers a candid look at how top teams stay aligned and where most still fall short.

🎧 Subscribe, listen, and learn how to turn alignment from theory into action.

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