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B2B Marketing Futures

B2B Marketing Futures

E82: The CRO’s Guide to Winning at Every Growth Stage

B2B Marketing Futures · Mar 7, 2025 · 52:28

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Scaling revenue is never simple. CROs and CMOs face mounting challenges—setting realistic targets, aligning cross-functional teams, and sustaining long-term growth. In this episode, Joaquin Dominguez, Head of Marketing at Adzact, sits down with industry experts to unpack the playbook for building scalable revenue engines, driving marketing-sales alignment, and leveraging data for smarter decision-making.


🔥 Featuring:

🚀 JD Miller – Author of The CRO’s Guide to Winning in Private Equity, Operating Advisor at Rothschild’s Five Arrows Capital

📈 Larry Carillo – VP of Marketing at Rafay Systems


🔑 What You'll Learn:

✔️ How CROs and CMOs can set data-driven, achievable revenue targets

✔️ The key inflection points when scaling from founder-led sales to repeatable revenue systems

✔️ Why misalignment between marketing and sales is stalling growth—and how to fix it

✔️ The role of AI and intent data in modern revenue strategy

✔️ Why trust and storytelling are just as important as numbers





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Episodes: B2B Marketing Futures

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