E108: Trustworthy AI in Marketing – Accuracy, Governance & Scale

In this episode of B2B Marketing Futures, we unpack the real-world challenges and opportunities surrounding AI in marketing. Philip Miller, Senior Product Marketing Manager & AI Strategist (Progress), and Madelyne Oliver, ABM Operations Manager (Cloudflare) join us for a candid conversation on deploying AI responsibly, accurately, and at scale.

We explore:

•The biggest risks marketers face when adopting AI, from hallucinations to data fragmentation

•How human-in-the-loop and RAG models are driving accuracy at enterprise scale

•Procurement, validation, and building cross-functional alignment for AI tools

•What ethical, scalable AI looks like today and who’s doing it well

From hyper-personalization to secure integrations and governance frameworks, this episode offers actionable insights for teams looking to build AI systems that are innovative, brand-safe, and business-aligned.

If your team is exploring AI, or already knee-deep, this one’s a must-listen.

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