E77: Why Sales and Marketing Must Work Together — B2B Marketing Futures

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Misalignment between sales and marketing can lead to inefficiencies, wasted resources, and missed opportunities—but when these teams collaborate effectively, the results are game-changing. In this episode of B2B Marketing Futures, host Joaquin Dominguez, Head of Marketing at Adzact, is joined by industry experts to explore the challenges and solutions in driving sales and marketing unity.

Our guests include:

Richard Pfister, Economic Development Communications at Lightcast
Chloe Banholzer, Partner Marketing Manager at Magnit
Ejiro Odogun, Performance & Operations Lead at Dell Technologies

Together, they discuss the importance of shared KPIs, the role of data integrity, and practical strategies for breaking down silos between sales and marketing. Tune in to learn how businesses can foster collaboration, improve communication, and create a seamless partnership that drives revenue and growth.

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