E85: Why Your B2B Pipeline is Slowing Down—And How to Fix It

B2B companies are facing mounting challenges in keeping their sales pipelines full. In this episode of B2B Marketing Futures, host Joaquin Dominguez, Head of Marketing at Adzact, sits down with Lindsey Reisbeck (Head of Marketing Operations at Miro) and Michael Moreno (Founder at RevGenAI) to uncover why pipeline slowdowns are happening—and what marketing and sales teams can do about it.

The discussion dives into:

• The impact of market saturation and information overload on pipeline generation
• Why traditional intent data and lead-gen tactics are becoming less effective
• How AI-driven strategies and first-party data are reshaping B2B marketing
• The evolving definition of Ideal Customer Profiles (ICPs) and how to refine targeting
• The critical role of sales and marketing alignment in driving conversions
• Tactical advice for reviving and optimizing your pipeline

From redefining ICPs to leveraging AI for demand generation, this episode offers actionable insights for B2B marketers and sales leaders looking to cut through the noise and drive sustainable growth.

🎧 Tune in now to learn how to future-proof your pipeline!

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