The Systems & Workflow Magic Podcast is hosted by Dolly DeLong, a Nashville-based family photographer and systems-driven marketing educator for family photographers.Are you a family photographer who wants to stay consistent with marketing, simplify your backend systems, and run your business with more structure and peace? This is the podcast for you.The show shares:Marketing systems for Instagram, email, and beyond — built for real family photographers with limited time and full seasons of lifeBackend business operations, workflows, SOPs, and repeatable routines that bring order and intention to how you run your businessConversations with trusted experts covering systems, SEO, email st...
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Sep 28, 2026 · 27:24
Your December roster (aka your clients) were decided back in September (because of marketing). That means right now, in September, you're deciding what February looks like. If…
Sep 21, 2026 · 27:31
It's 9:47 PM on a Sunday night. You open Instagram, tap the plus button, type three words into the caption box, delete them, and somehow end up two hours deep in another…
Sep 14, 2026 · 21:17
You made the color-coded content calendar back in January. Then an inquiry came in, one of your kids spiked a fever, three galleries landed in your queue, and you needed to prep…
Sep 7, 2026 · 34:03
It is the first week of September, which means your inbox is filling up, your calendar is filling up, and somewhere in the back of your brain there is a quiet voice asking…
Aug 31, 2026 · 35:13
It is December 22nd. You have three last-minute sessions on the calendar because a family messaged you begging for updated photos before the grandparents arrive, and you said…
Aug 24, 2026 · 26:37
Check your inbox. I bet there is a Black Friday email sitting in there right now from a course creator, a template shop, or a digital product seller, and I bet you skimmed it and…
Aug 17, 2026 · 25:49
If a quiet January makes your stomach drop, pull up a chair. I am giving you a behind-the-scenes peek at the session I recorded for the 2026 Black Friday Summit, which runs…
Aug 10, 2026 · 22:10
Guess what percentage of a recent course launch came straight from a waitlist? 78 percent. In this episode, I'm sitting down with email strategist Allison Hardy to spill the tea…
Aug 3, 2026 · 37:13
I am sitting down with Megan Moore, a minimalist marketing strategist and Black Friday Summit speaker, to talk about why your Black Friday sale starts today, not in November.…
Jul 27, 2026 · 21:35
Spilling the tea today with two guests who manage hundreds of launches a year, so grab your notebook. If you've ever assumed Black Friday planning doesn't apply to you because…
Jul 20, 2026 · 23:38
Ever wondered what happens to your marketing when you actually step away from your business? I took 45 days off this summer for a family trip with no plans to work. In this…
Jul 6, 2026 · 29:59
(This is a replay of Episode #61, Aired in 2023) Are you putting in hours on Instagram only to watch your content vanish within 24 hours? Same. In this episode, I'm sitting down…
Jun 29, 2026 · 41:08
What if the money you're already spending to run your family photography business could also fund your next family vacation? In this episode, I'm sitting down with travel points…
Jun 22, 2026 · 30:03
I sat down with Santa Scott himself for this one, and yes, I mean a real, professional Santa Claus with 51 years of experience. If you're a family photographer thinking about…
Jun 15, 2026 · 41:20
You know SEO matters for your photography business. You have heard it a hundred times. But every time you sit down to actually do it, you freeze up, second-guess yourself, and…
Jun 8, 2026 · 30:15
You know that moment when a new inquiry hits your inbox, and you freeze? Not because you don't want to respond, but because you can't remember what you said last time, whether…
Jun 1, 2026 · 22:04
A mom finds you on Instagram. She loves your work. She visits your website. And then she closes the tab, finishes making dinner, and two months later books a different…
May 25, 2026 · 22:19
If you've been avoiding SEO because it sounds like something only tech people care about, this episode is going to change your mind. I'm breaking down exactly what SEO means for…
May 18, 2026 · 22:16
If you have ever opened Instagram, stared at the screen for three minutes, and then closed the app because you had no idea what to post... this episode is your permission slip to…
May 11, 2026 · 20:15
If your marketing plan is "post a pretty photo on Instagram and hope families find me"... we need to talk. I spent the last several months looking at the actual data on how…
May 4, 2026 · 35:03
What if I told you that one single blog post could fuel your email newsletter, your Pinterest pins, your Instagram, your Facebook, your LinkedIn, AND your Google Business Profile…
Apr 27, 2026 · 31:55
Be honest with me for a second. How many courses or memberships are sitting in your hard drive, your email, or your Google Drive right now... untouched? If your hand just went…
Apr 20, 2026 · 40:56
Can you answer this question right now, off the top of your head: what happens from the moment a client fills out your contact form to the moment you deliver their gallery? Every…
Apr 13, 2026 · 23:36
Are your sessions sitting with empty spots, and it's making your stomach hurt? Same. In this episode, I'm spilling the tea on exactly how I built a simple giveaway strategy that…
Apr 6, 2026 · 35:37
I'm spilling the tea on exactly what I'm doing this April to market my family photography business, and fair warning, one of these three strategies is getting me way outside my…
Mar 30, 2026 · 26:01
Okay, family photographer, I need you to be honest with yourself for a second: when was the last time you checked your website for broken links? Not just a quick glance at your…
Mar 23, 2026 · 48:07
Be honest with yourself for a second. When was the last time you sat down at the very start of a month and knew, before the first week even hit, exactly what you were going to…
Mar 16, 2026 · 32:37
In this episode of the Systems & Workflow Magic Podcast, I’m sitting down with fellow family photographer Jenny Macy to discuss something many photographers struggle with:…
Mar 9, 2026 · 31:12
What if booking sessions didn’t require posting every day, chasing trends, or living on Instagram? In today’s case study, I’m sharing the real story of a busy mom family…
Mar 2, 2026 · 21:13
If you’re a family photographer who feels busy, booked, and still confused about what you should actually be paying yourself… this episode is for you. Maybe you’ve wondered: -Why…
Feb 23, 2026 · 22:08
If blogging always ends up at the bottom of your to-do list (or it feels like something you “should” be doing but never actually follow through on), this episode is for you. In…
Feb 16, 2026 · 17:04
Big question for you, family photographer: Are you treating February like a slow month OR like a setup (like SYSTEMS) month? In this episode of The Systems & Workflow Magic…
Feb 9, 2026 · 22:56
Hey family photographer, if blogging keeps getting pushed to the bottom of your to-do list because of sessions, editing, or just life… you’re not alone. In this episode, I’m…
Feb 2, 2026 · 18:23
Have you ever spent time writing an email you knew would help your audience… only to find out it never reached their inbox? (womp womp) In this episode of The Systems & Workflow…
Jan 26, 2026 · 19:24
SEO still feels overwhelming for a lot of family photographers—and if you’re heading into 2026 wondering whether it’s even worth your time, this episode is for you. In this…
Jan 19, 2026 · 20:26
Client testimonials are GOLD for your family photography business, but most photographers only use them once and then forget about them. In this episode of The Systems and…
Jan 12, 2026 · 24:29
January can feel like a weird, quiet, and sometimes panic-inducing month for family photographers. In this episode of The Systems & Workflow Magic Podcast , I’m breaking down…
Jan 5, 2026 · 41:07
In this episode of The Systems & Workflow Magic Podcast , I’m sitting down (coffee + Christmas décor still up, of course 😉) to reflect on what I’m genuinely looking forward to…
Dec 29, 2025 · 31:15
As we close out the year, I wanted to pull back the curtain and share exactly how I’m doing my end-of-year business review — and how I’m planning for 2026 without trying to plan…
Dec 22, 2025 · 25:37
If you’re listening to this episode around the holidays (or WHENEVER you are listening in to this), I want to encourage you to do something that will instantly bring more clarity…
Dec 15, 2025 · 31:01
Big reminder, friend: if I were your marketing advisor for your family photography business, I would absolutely have you working on your February Valentine’s mini sessions in…
Dec 8, 2025 · 25:13
Big news, friends! We are officially heading into a brand new year of marketing, and if you’re a family photographer still relying only on Instagram (or whatever the next trendy…
Nov 24, 2025 · 21:51
If you’re a family photographer who’s ready to simplify your systems, strengthen your marketing, and finally feel organized heading into a new year, this special Black Friday…
Nov 17, 2025 · 29:05
Ever look at another family photographer who’s booked out months in advance and think, “What are they doing that I’m not?” Spoiler: it’s not talent, it’s not the “oversaturated…
Nov 10, 2025 · 13:24
Big news, family photographers.. the holidays are almost here, and now is the perfect time to start planting those SEO seeds for next year ! In this episode, I’m sharing four…
Nov 3, 2025 · 14:54
Have you ever visited a business online and couldn’t tell if they were still open—or if they’d shut down years ago? 😅 This episode was inspired by Dolly’s recent family fall…
Oct 27, 2025 · 23:45
Ever wish your client workflow could run a little more smoothly — without you spending hours managing inquiries? In this behind-the-scenes episode, I’m sharing the exact…
Oct 20, 2025 · 38:05
Ever wondered what it really takes to host a virtual summit? In this episode, I’m joined by my friends Bekah Read and Mara Kucirek to pull back the curtain on our 2025 Black…
Oct 13, 2025 · 12:20
It’s officially Q4 of 2025—and if you’re a family photographer, you’re probably deep in busy season. But here’s the truth: now is also the perfect time to plant seeds for 2026…
Oct 6, 2025 · 13:23
Are family photographers ready to simplify and automate the backend of their business? In this episode, I’m breaking down the very first step in your client experience: your…
Sep 29, 2025 · 21:02
Are you a service-based business owner already thinking ahead to Black Friday 2025? In this episode, I’m pulling back the curtain on how I prepare months in advance,…
Sep 22, 2025 · 13:17
Big news, friends—Black Friday doesn’t have to feel overwhelming or chaotic! In this behind-the-scenes episode, I’m sharing how I’m simplifying my own Black Friday 2025 plan for…
Sep 15, 2025 · 9:09
Are you actually using the real words your clients are typing into Google when they’re searching for a photographer like you? In today’s episode, I’m showing you a simple tweak…
Sep 8, 2025 · 13:00
Big news, friends...Flodesk and ThriveCart finally released a direct integration, and it’s a total game-changer for small business owners! In this episode, I’m walking you…
Sep 1, 2025 · 28:42
If you’re in the first few years of running your small business, chances are you’ve felt buried under all the noise—everyone telling you which tools to use, which platforms to be…
Aug 25, 2025 · 27:45
In episode 197, Dolly sits down with Mara and Bekah to share the behind-the-scenes story of why the three of us have teamed up to host the Black Friday 2025 Virtual Summit and…
Aug 18, 2025 · 12:58
In Episode 196 of the Systems & Workflow Magic Podcast, I chat with Rebekah Read (Bekah) about how to optimize your Black Friday sales page using SEO and AI so your offers are…
Aug 11, 2025 · 17:21
🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/ In this episode, Mara Kucirek shares why putting everything on sale for Black…
Aug 4, 2025 · 29:17
🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/ In this episode, copywriter Amy Hanneke shares how to simplify your sales page so…
Jul 28, 2025 · 36:18
🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/ In this episode, I’m joined by Mara Kucirek and Rebekah Read as we chat with Kate…
Jul 21, 2025 · 29:25
In this episode, I sit down with Joyce Hamilton of Only Boldly to discuss how busy business owners can utilize AI to prepare for Black Friday with strategy and intention. Joyce…
Jul 14, 2025 · 24:07
In this episode of the Systems & Workflow Magic Podcast, I'm joined by Pinterest and blogging expert Kara Duncan to break down how small business owners can use Pinterest trends…
Jul 7, 2025 · 30:15
If you’ve ever felt overwhelmed by the idea of running a Black Friday sale or, worse, you’ve thrown one together the night before Thanksgiving, you are absolutely not alone. But…
Jun 30, 2025 · 12:46
In this BRAND NEW solo episode, I’m pulling back the curtain on why I took a three-month break from releasing new podcast episodes and what’s changing (and staying the same) as I…
Jun 23, 2025 · 36:40
So many creative entrepreneurs dread sending out weekly emails. Maybe you feel you have nothing to say, maybe you forget, maybe you feel like you’ve already used your best ideas.…
Jun 16, 2025 · 38:20
Planning out your next 90 days does not have to mean adding 47 new goals to your plate and white-knuckling your way to December (or to the end of the year). In this episode of…
Jun 9, 2025 · 19:01
In this REPLAY solo episode, I'm diving into four big reasons why contracts are essential for every creative business owner. Whether you're just starting out or you've been in…
Jun 2, 2025 · 25:32
In this REPLAY episode, Dolly sits down with her husband, Ty DeLong, for a candid conversation about money, marriage, and what it looked like to pay off over $150K in student…
May 26, 2025 · 59:36
Are you ready to gain clarity and confidence in your business finances? Maybe you peek at your numbers every couple of months, but let’s be honest, that just isn’t good for your…
May 19, 2025 · 34:11
If you’re thinking about hosting a summit to grow your audience or launch your next offer, this episode is packed with strategies that are still incredibly relevant for 2025.…
May 12, 2025 · 41:37
Writing copy for your audience can feel intimidating, especially if you're trying to sell them something. In this episode, I brought on my dear friend, Emily of Emily Writes…
May 5, 2025 · 39:39
Are you creating an amazing experience for your clients, but not getting the reviews that reflect it? It's not because your clients aren't enjoying it, it's because you don't…
Apr 28, 2025 · 43:39
Are you adding email subscribers to your list pretty regularly, but you're stumped about what exactly to DO with them now that you have them? If that's you, you're not alone.…
Apr 21, 2025 · 43:38
Want to stand out in a sea of sameness? It starts with a customer experience that actually converts. In episode 179, I’m joined by customer experience strategist Nadine Nethery,…
Apr 14, 2025 · 35:33
Think AI is just for big businesses with big teams? Think again. In this solo episode, I’m pulling back the curtain on how I used AI to streamline, simplify, and strategically…
Apr 7, 2025 · 33:41
Feeling overwhelmed trying to piece together your client experience with clunky systems? In Episode 177 of the Systems & Workflow Magic Podcast , I sit down with Octavia Elease…
Mar 31, 2025 · 36:12
Are Meta ads really worth it—or are you just throwing money away? In this episode, I’m joined by Meta Ads Strategist Kwadwo Sampany-Kessie, who’s breaking down Meta Ads 101 in…
Mar 24, 2025 · 43:40
Struggling to grow your email list with quality leads? In Episode 175 of The Systems & Workflow Magic Podcast , I sit down with Yesenia Faiella on how to create a quiz that…
Mar 17, 2025 · 52:04
Feeling overwhelmed by marketing and struggling to stay consistent? In Episode 174 of The Systems & Workflow Magic Podcast , I sit down with Tayler Cusick-Hollman to break down…
Mar 10, 2025 · 40:54
Struggling to price your photography services with confidence? In episode 173 of The Systems and Magic Workflow, I sit down with Brooke Jefferson to break down the biggest…
Mar 3, 2025 · 45:47
🚨 Want to attract the right clients while running a more organized and intentional photography business? In this episode, Jillian Dolberry shares how to build value-based…
Feb 24, 2025 · 48:01
In this episode, I'm joined by SEO expert Christy Hunter to discuss the power of an SEO-optimized service page for family photographers. Christy shares her personal journey of…
Feb 17, 2025 · 28:03
🚨 Want to attract more of the right family photography clients? In episode 170 of The Systems and Workflow Magic Podcast, Glenneth Reed breaks down Google Analytics for family…
Feb 10, 2025 · 44:00
🚨 Struggling to stand out in the crowded world of family photography? You’re not alone! With so many photographers competing for the same clients, it’s easy to feel lost in the…
Feb 3, 2025 · 45:27
🎉Thinking about running Google Ads but feeling overwhelmed? In this episode, I chat with Donnie Conley of Pandas on Fire Digital Marketing about why Google Ads could be the…
Jan 20, 2025 · 46:43
🎉 In this episode, John Mansfield shares how to elevate your client experience with a seamless workflow. Learn how to nurture clients from booking to post-wedding, save time…
Jan 13, 2025 · 50:03
🎉 In this episode, we dive into the launch journey of Heather Leicy’s tax course for photographers. Discover how Heather combined strategy, content planning, and expert…
Jan 6, 2025 · 28:59
🎉 In this actionable episode, Dolly DeLong dives into the transformative power of organic marketing strategies to help you grow your business sustainably in 2025. Joined by the…
Dec 30, 2024 · 18:59
🎉 In this actionable episode, Dolly DeLong dives into the transformative power of preparing your Dubsado account to streamline and organize your business for 2025 (Instead of…
Dec 23, 2024 · 29:14
🎉 In this actionable episode, Dolly DeLong dives into the transformative power of creating a centralized hub to organize your business operations under one digital roof using…
Dec 16, 2024 · 24:43
🎉 In this actionable episode of the Systems and Workflow Magic Podcast , host Dolly DeLong dives into the often-overlooked power of forecasting your expenses to transform how…
Dec 9, 2024 · 51:53
🎉 In this repurposed episode of the Systems and Workflow Magic Podcast , host Dolly DeLong revisits a fantastic conversation with Tayler Cusick Hollman to chat about Enji, which…
Dec 2, 2024 · 39:38
🎉 In this episode of the Systems and Workflow Magic Podcast , host Dolly DeLong dives into Canva with special guest Emily Connors, one of only 53 Canva Verified Experts…
Nov 25, 2024 · 52:31
🎉 In this episode of the Systems and Workflow Magic Podcast , host Dolly DeLong explores how to turn a struggling evergreen offer into a thriving live launch with special guest…
Nov 18, 2024 · 37:50
🎉 In this episode of the Systems and Workflow Magic Podcast , host Dolly DeLong dives into the powerful role Trello plays in simplifying launch planning for small business…
Nov 11, 2024 · 32:39
🎉 In this episode of the Systems and Workflow Magic Podcast, host Dolly DeLong sits down with copywriter for creatives, Ashlyn Carter, to discuss how her CopyBank Club can…
Nov 4, 2024 · 40:37
🎉 In this episode of the Systems and Workflow Magic Podcast, host Dolly DeLong shares 7 Black Friday Strategies Beyond the 40% OFF discount ! Whether you’re a small business…
Oct 21, 2024 · 40:05
🎉 In this episode of the Systems and Workflow Magic Podcast, host Dolly DeLong speaks with Kara Duncan, a content marketing expert specializing in SEO-driven blog content and…
Oct 14, 2024 · 44:54
You put up a website. You post on Instagram. You wait. And somehow, the bookings do not come rolling in the way you hoped. Sound familiar? Andee Hart has heard this from business…
Oct 7, 2024 · 22:28
🎉 In this episode, Dolly DeLong, Mara Kucirek, and Bekah Read dive into the essential elements of designing a high-converting Black Friday sales page. This episode wraps up a…
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