Family Photographer Marketing Case Study | How One Family Photographer Used SEO, Systems, and Batching to improve her business

In this episode of the Systems & Workflow Magic Podcast, I’m sitting down with fellow family photographer Jenny Macy to discuss something many photographers struggle with: consistently marketing while running a busy business and raising a family. Jenny shares her story of building a photography business across three different states, ranking on the first page of Google, and eventually growing into a national associate photography team — all while raising three young kids 🥳

We also talk about how she uses the Family Photographers Marketing Society to simplify her weekly marketing so she can spend less time stressing about captions and more time focusing on her business and family.

Resources & Links Mentioned In This Episode

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/seo-blogging-batching-marketing-strategy-family-photographers/

▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

▸ Grab the FREE 2026 Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends

Connect with Jenny Macy:

📱Instagram: @thescalablephotographyco

💻Website: https://thescalablephotographyco.com/

🎥YouTube: https://www.youtube.com/channel/UCod6O9Qeqq2DTZqDhJhuwEw

Connect with Me (Dolly DeLong Education)

💻 Website

📱Instagram

🎥 YouTube

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🔗 Affiliate links included. I only recommend products I personally use and love.

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