Black Friday Email Marketing for Family Photographers w/ Allison Hardy

Guess what percentage of a recent course launch came straight from a waitlist? 78 percent. In this episode, I'm sitting down with email strategist Allison Hardy to spill the tea on exactly how she built that number, and why your email list might be sitting on more Black Friday potential than you realize.

Allison is an email strategist who helps business owners write highly strategic email funnels that actually sell, whether that's a course, a membership, a VIP day, or a coaching program. She's a returning guest speaker for our 2026 Black Friday Summit, and in this conversation she breaks down her exact waitlist strategy, the biggest misconception people have about Black Friday prep, and how service providers (not just digital product sellers) can use this same approach to fill their slowest months.

What you'll hear in this episode

• The biggest misconception about Black Friday email marketing (and why waiting until November is costing you sales)
• The real difference between an email list that just sits there and one that's actually primed to buy
• The three things that made Allison's waitlist convert at 78 percent
• And SO MUCH MORE!

Resources & Links Mentioned In This Episode

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/black-friday-email-marketing-strategy-that-converts/

▸ Get your free ticket to the Black Friday Virtual Summit: https://blackfridaysummit.com/

Connect with Allison Hardy

💻 Website 📱 Instagram

Connect with Me (Dolly DeLong Education)

💻 Website 📱 Instagram 🎥 YouTube

Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:

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