Why Your Family Photography Marketing Keeps Falling Apart

You made the color-coded content calendar back in January. Then an inquiry came in, one of your kids spiked a fever, three galleries landed in your queue, and you needed to prep a mini session day. Somewhere in the middle of all of that, the calendar stopped existing. You did not decide to quit. You just stopped, and a few weeks later you opened Instagram, saw you hadn't posted in eleven days, and felt that low-grade guilt settle in your chest.

Before you go one more minute thinking this is a you problem, I want to say something. You do not have a discipline problem; you are not lazy, and you are not bad at marketing. What you have is a marketing plan without a marketing system behind it, and those two things are not the same thing at all. A plan is a list of what you hope to do. A system is a structure that holds you up when your life gets loud, and if you are a family photographer heading into busy season, your life is about to get very loud.

This episode is part one of a three part September series. In it, I break down the three layers every family photography marketing system needs, why running your entire business on one of them is wearing you out, and a 20-minute audit that will show you which layer you have been ignoring the longest.

Resources & Links Mentioned In This Episode

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/family-photography-marketing-system/

▸ The Family Photographer's Marketing Society, my monthly membership where I hand you a marketing plan every Thursday: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

Connect with Me (Dolly DeLong Education)

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