You're Not Out of Content Ideas, Family Photographer

It's 9:47 PM on a Sunday night. You open Instagram, tap the plus button, type three words into the caption box, delete them, and somehow end up two hours deep in another photographer's feed with nothing posted. Friend, you are not out of ideas, and you are not uncreative. You're asking yourself the wrong question, and in this episode (watch it on YouTube or listen right here on the podcast) I'm spilling the tea on the question I want you to ask instead.

This is part two of my September marketing series. In part one, we diagnosed what keeps you from a consistent marketing system. Today, I'm walking you through why "What should I post?" freezes your brain, and how my 4C Framework (Connect, Clarify, Celebrate, and Call to Action) shrinks your options from infinity down to four, each tied to a stage of your client journey. I'm talking about this because almost every family photographer I teach posts one type of content on repeat, and it leaves gaps in how she talks to future clients.

What you'll learn in this episode

• Why "What should I post?" has unlimited answers, which means it has zero
• The smaller question that turns a frozen Sunday night into a decision your tired brain can make
• The one job your Connect content has (hint: it isn't selling, and it isn't teaching)
• How to write Clarify content that answers the questions moms wonder about but never DM you
• Why posting nothing but galleries and testimonials leaves holes in your client journey
• The three pieces every call to action needs, and what happens when one goes missing
• A 10 to 15 minute homework audit of your last 12 Instagram posts
• AND SO MUCH MORE!

Resources & Links Mentioned In This Episode

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/content-ideas-for-family-photographers/

▸ The Family Photographer's Marketing Society, my monthly membership where I hand you a marketing plan every Thursday: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

Connect with Me (Dolly DeLong Education)

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