Why Your January Is Empty (And How to Fix It) (PART 3)

Your December roster (aka your clients) were decided back in September (because of marketing). That means right now, in September, you're deciding what February looks like. If your marketing falls apart every October and January shows up with an empty calendar, you don't have a time problem or a discipline problem. You have a decision problem, and that's much easier to fix. I promise

This is Part 3 of my September marketing series for family photographers, and it is the one that holds the other two up. In Part 1 we covered the three layers of a marketing system. In Part 2, we covered the 4C Framework and what goes inside those layers. Today I am walking you through the marketing rhythm that keeps both of them alive during your busiest, messiest, most over-committed season of the year.

I am also spilling the tea on what this looks like in my own business right now!!!!

What you'll hear in this episode

• Why marketing is the first thing to fall off your list in busy season (and why it has nothing to do with how hard you work)
• The reason 70 of your 90 marketing minutes disappear before you write a single caption
• How to pick your weekly marketing day, and why the day you choose does not matter one bit
• The three separate jobs hiding inside the word "marketing," and why doing them at 9:47 pm on a Sunday makes your brain stall out
• What I do in 20- and 30-minute pockets now that batching a full month is off the table for me
• AND SO MUCH MORE!

Resources & Links Mentioned In This Episode

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/family-photography-marketing-plan/

▸ The Family Photographer's Marketing Society, my monthly membership where I hand you a marketing plan every Thursday: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

Connect with Me (Dolly DeLong Education)

💻 Website 📱 Instagram 🎥 YouTube

Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:

✅ Sign up for weekly reminders + free resources here → Business Tools

🥳 Share a screenshot of this episode on your IG story and tag me https://www.instagram.com/dollydelongphoto/ so I can cheer you on!

🔗 Affiliate links included. I only recommend products I personally use and love

marketing plan for family photographers, weekly marketing rhythm for photographers, busy season marketing photographers, why my january is empty photography, slow season marketing for photographers, batching content for photographers, marketing cadence for solo photographers, how to market a photography business consistently, family photography business marketing tips, 4c framework for photographers, email marketing for family photographers, instagram marketing for family photographers, family photographers marketing society, marketing systems for creative businesses, photography marketing during maternity leave, how far ahead to market photography sessions, minimum viable marketing plan photographers, marketing for busy mom photographers, nashville family photographer educator

Hosted on Acast. See acast.com/privacy for more information.