The Systems and Workflow Magic Podcast
The Systems and Workflow Magic Podcast · Jan 19, 2026 · 20:26
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Client testimonials are GOLD for your family photography business, but most photographers only use them once and then forget about them. In this episode of The Systems and Workflow Magic Podcast, I’m breaking down six strategic ways family photographers can reuse client testimonials across their entire client journey so they actually do the heavy lifting in your marketing.
This episode was inspired by a real conversation in The Family Photographer's Marketing Society, and I’m giving you a behind-the-scenes look at how I coach my students to think like a marketer rather than relying on memory or random posting.
If you’ve ever shared a testimonial on Instagram Stories and hoped for the best, this episode will change how you see testimonials forever.
▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/reuse-client-testimonials-family-photographers/
▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society
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Episodes: The Systems and Workflow Magic Podcast