Black Friday IS for Family Photographers (Here's Your Version)

Check your inbox. I bet there is a Black Friday email sitting in there right now from a course creator, a template shop, or a digital product seller, and I bet you skimmed it and archived it and thought "well, that's nice for them." Then you closed the tab and counted yourself out of Black Friday for another year. In this episode, I am making the case that Black Friday is for you as a family photographer, and no, it does not involve slashing your session prices.

I am talking about this in the middle of August on purpose. Every year I watch family photographers ignore Black Friday until the Wednesday before Thanksgiving, then panic-post a mini session discount they never wanted to offer at a price they never wanted to charge. That is not a Black Friday problem. That is a missing system problem, and August is when you fix it.

What you'll learn in this episode

• Why the version of Black Friday in your head (giant red banner, 70% off, JCPenney doorbusters) was never built for a service provider
• The math that makes the course creator model fall apart the second a photographer copies it
• Four reasons Black Friday is worth your time, even with a small email list
• Why a warm list of 200 local families outperforms 3,000 subscribers who forgot they downloaded something from you in 2022
• And So Much More!

Resources & Links Mentioned In This Episode

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/black-friday-for-family-photographers-skip-the-discount/

▸ Get your free ticket to the Black Friday Virtual Summit: https://blackfridaysummit.com/

Connect with Me (Dolly DeLong Education)

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