How to Build an SEO System as a Solo Family Photographer w/ Brittany Herzberg

You know SEO matters for your photography business. You have heard it a hundred times. But every time you sit down to actually do it, you freeze up, second-guess yourself, and end up scrolling Instagram instead. Sound familiar?

In this episode, I'm sitting down with SEO strategist Brittany Herzberg to break down how to build an SEO system you can actually maintain as a solo family photographer. Brittany is the creator of the SEO and Grow method and the host of the Basic B podcast. She went from being a massage therapist who could barely make rent to accidentally discovering that SEO was the reason clients were finding her online. Now she teaches established entrepreneurs how to stop chasing clients on social media and start getting found on Google. She also serves as the SEO strategist inside The Family Photographer's Marketing Society, where she teaches foundational SEO skills to our members every single month.

What you'll hear in this episode

• Why family photographers get stuck between knowing SEO matters and actually doing it
• A realistic monthly SEO routine that takes one to six hours (not one to six hours per week)
• How to plan a quarter of blog content using just two types of posts
• The one URL mistake that is costing you keyword space on Google (and how to fix it)
• Why renaming your image files before uploading is one of the fastest SEO wins
• How to turn a basic gallery blog post into an actual SEO asset
• What AI search (GEO, AEO) actually means for family photographers (spoiler: your starting point has not changed)
• The 15-minute exercise to do before you ever touch keyword research
• How SEO maintenance mode works without draining your energy

Resources & Links Mentioned In This Episode

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/how-to-build-seo-system-family-photographer/

▸ Get the Blogging & Visibility System For Family Photographers (only $37): https://dollydelong.thrivecart.com/organic-marketing-blogging-system-yt/

▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends

▸ Check out the SEO Sprint HERE: https://brittanyherzberg.com/5-day-seo-sprint-intensive

Connect with Brittany Herzberg

💻 Website

📱Instagram

⚡️Free SEO Resource

🔗The 5 Day Sprint SEO Intensive: https://brittanyherzberg.com/5-day-seo-sprint-intensive

Connect with Me (Dolly DeLong Education)

💻 Website

📱Instagram

🎥 YouTube

Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:

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