Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies. Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They share their valuable perspectives and experiences on how to navigate the ever-evolving marketing landscape successfully. As a listener, you will be able to discover the most current trends shaping the...
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Nov 13, 2026 · 36:43
Artificial intelligence is transforming marketing, but successful customer relationships still depend on human communication. In this episode of Backstory on Marketing and AI ,…
Nov 11, 2026 · 33:42
How AI Marketing Builds Authority, Trust, and Organic Business Growth Can artificial intelligence help businesses attract better customers without increasing paid advertising? In…
Nov 4, 2026 · 32:48
What happens when AI becomes your assistant instead of your replacement? This episode explores a different approach to AI and Marketing . Guy Powell speaks with Jonathan Schaefer…
Oct 30, 2026 · 52:19
AI agents are rapidly changing how marketing teams execute campaigns, manage advertising, and improve performance. In this episode of The Backstory on Marketing and AI , Guy…
Oct 30, 2026 · 27:36
In this episode of The Backstory on Marketing and AI , host Guy Powell welcomes Aksel Bedikyan, Founder and CEO of OhGee Insights. With a background in engineering, data science,…
Oct 9, 2026 · 38:34
In this episode of The Backstory on Marketing and AI, Guy Powell welcomes Sarah Pattisall, Brand Strategist at Brand3. Together, they explore what happens when businesses adopt…
Sep 14, 2026 · 35:43
AI is changing the way marketers measure performance, understand customers, and personalize communication. This episode explores how advanced analytics can help marketers connect…
Sep 10, 2026 · 37:43
AI is changing how organizations communicate, but human trust remains the foundation of successful marketing. In this episode of The Backstory on Marketing and AI, we explore the…
Sep 8, 2026 · 36:46
AI is changing the way retailers present products, understand customers, and create digital shopping experiences. In this episode of The Backstory on Marketing and AI, we explore…
Sep 1, 2026 · 42:22
AI is fundamentally changing healthcare marketing, patient engagement, search, content production, and organizational strategy. In this episode of The Backstory on Marketing and…
Aug 28, 2026 · 39:43
AI is creating new opportunities for brands to connect with audiences. In this episode of The Backstory on Marketing and AI, we explore how AI and Marketing are changing customer…
Aug 25, 2026 · 28:34
AI is transforming how businesses engage with customers. In this episode of The Backstory on Marketing and AI, we explore how AI and Marketing are changing personalization,…
Aug 22, 2026 · 25:14
AI can help teams move faster, but speed does not automatically create stronger leadership or better marketing. This episode explores AI and Marketing through prioritization,…
Aug 20, 2026 · 43:25
AI is giving direct mail a new role in data-driven performance marketing. In this episode, we explore how AI and Marketing can use massive campaign datasets to improve decisions…
Aug 11, 2026 · 41:13
AI is transforming advertising, search, and customer acquisition, but successful campaigns still depend on the quality of the information marketers provide. In this episode of…
Aug 4, 2026 · 38:37
Artificial intelligence is forcing marketing agencies to redesign how they operate. In this episode, Eleanor Kubacki of EFK Group explains what happened when her agency decided…
Jul 28, 2026 · 31:10
AI is changing public relations, content creation, media research, and brand visibility. However, technology cannot replace genuine relationships, vulnerable storytelling, or…
Jul 23, 2026 · 40:02
AI is changing how customers discover brands, compare options, and make decisions. Traditional SEO once focused primarily on Google rankings. AI answer engines now examine a…
Jul 21, 2026 · 30:06
AI and Marketing are moving beyond basic automation. This episode explores how behavioral intelligence can add a human layer to artificial intelligence. Hugh Massie of DNA…
Jul 8, 2026 · 30:30
Artificial intelligence is changing the way marketers build products, optimize campaigns, and drive business growth. In this episode of Backstory on Marketing and AI , we explore…
Jun 29, 2026 · 27:26
Artificial intelligence is changing how businesses operate, but implementing AI successfully requires much more than choosing the right tools. In this episode of Backstory on…
Jun 24, 2026 · 38:25
AI and Marketing are evolving rapidly as search engines become increasingly powered by artificial intelligence. In this episode of Backstory on Marketing and AI, we discuss how…
Jun 2, 2026 · 27:03
Discover how AI and Marketing are reshaping PR workflows. This episode covers platforms like HARO and Connectively, showing how AI-enabled Market Research connects experts to…
May 14, 2026 · 28:59
In this episode of Backstory on Marketing and AI , we explore how AI and Marketing are transforming campaign optimization, analytics, and creative strategy. The discussion covers…
May 12, 2026 · 45:18
In this episode of Backstory on Marketing and AI, we discuss the future of digital advertising, consumer privacy, and AI enabled Market Research. The conversation explores how…
May 7, 2026 · 31:28
In this episode of The Backstory on Marketing and AI, we explore how AI and Marketing are changing the way enterprise companies approach growth, analytics, and customer…
Apr 21, 2026 · 32:05
This episode explores the evolving world of AI and Marketing. Learn how AI enabled Market Research helps businesses grow faster and smarter. Key takeaways include: Why mastering…
Apr 17, 2026 · 29:00
In this episode, we dive into AI's transformative role in marketing. Kate Parker from Transcend discusses how companies can leverage AI to improve personalization, target the…
Apr 14, 2026 · 34:36
AI and Marketing are transforming digital ecosystems. This episode explores zero-click search and declining traffic. Learn how AI enabled Market Research is changing decisions.…
Mar 30, 2026 · 36:15
This episode of The Backstory on Marketing and AI explores the future of SEO in an AI first world. The conversation focuses on what brands must do to stay visible as search…
Mar 28, 2026 · 39:48
In this episode, we dive into the world of AI and marketing with Joshua Gould, CEO of The Big Word. Gould shares his experience of scaling his business through the use of AI,…
Mar 23, 2026 · 37:46
Artificial intelligence is rapidly changing how companies approach marketing strategy. In this episode of The Backstory on Marketing and AI, we explore how organizations are…
Mar 18, 2026 · 41:07
In this episode, we explore the convergence of AI and marketing. From AI-enabled market research to real-world examples of AI in action, we discuss the practical applications of…
Mar 16, 2026 · 26:00
In this episode, we explore the growing influence of AI in marketing and its role in AI-enabled market research. Discover how AI is streamlining marketing efforts, from…
Mar 11, 2026 · 29:14
Artificial intelligence continues to transform how businesses approach marketing strategy and customer research. In this episode of Backstory on Marketing and AI, we explore how…
Mar 9, 2026 · 32:59
Artificial intelligence is rapidly transforming how companies approach marketing strategy. In this episode of Backstory on Marketing and AI , we explore how organizations can…
Mar 6, 2026 · 37:54
AI and Marketing are evolving together at unprecedented speed. In this episode, we examine how large language models increase efficiency but also create homogeneity that reduces…
Mar 4, 2026 · 32:27
AI and Marketing is evolving at unprecedented speed. Organic Google search traffic is declining, while AI search tools are gaining share. Brands must rethink how they approach…
Mar 2, 2026 · 33:02
Healthcare organizations deliver exceptional clinical care, yet operational inefficiencies often remain hidden behind the scenes. In this episode of The Backstory on Marketing…
Feb 26, 2026 · 28:51
Amazon is entering a new era of AI-driven commerce. AI and Marketing now operate together in shaping visibility, personalization, and purchase behavior. In this episode, we…
Feb 24, 2026 · 34:12
AI and Marketing are redefining how brands compete and grow. This episode explores how agencies balance performance marketing with long-term brand investment. AI enabled Market…
Feb 20, 2026 · 31:32
AI and Marketing are converging at an unprecedented pace. In this episode, we explore how predictive analytics, machine learning, and generative AI are reshaping AI enabled…
Feb 18, 2026 · 51:30
In this episode of The Backstory on Marketing and AI, we explore how Artificial Intelligence is reshaping marketing strategies. From SEO to market research, AI-driven tools are…
Feb 16, 2026 · 44:29
In this episode of The Backstory on AI and Marketing, Craig McLuckie, CEO of Stacklok, delves into how AI is reshaping the marketing landscape. He explains how organizations can…
Feb 14, 2026 · 28:26
In this episode of The Backstory on Marketing and AI, we delve into the world of B2B marketing with Carlos Corredor, CEO of Condor Digital Services. Discover how AI is…
Feb 12, 2026 · 38:04
In this episode, Jordan Dean Gordon of Pilothouse shares his expertise on the role AI is playing in the future of marketing and e-commerce. With 25 years of experience in digital…
Feb 7, 2026 · 48:08
In this episode, Leah Nurik, CEO of Brandi, dives deep into how AI is reshaping the marketing landscape. Learn how generative engine optimization (GEO) is becoming a critical…
Dec 10, 2025 · 25:18
This episode explores how AI is reshaping marketing automation, personalization, and customer-journey design. We discuss how email evolved from outbound blasts to a full…
Dec 6, 2025 · 25:46
This episode explores how AI and Marketing are transforming the structure and performance of modern marketing teams. We discuss how organizations build frameworks to safely adopt…
Dec 4, 2025 · 30:50
In this episode of The Backstory on Marketing and AI , we explore how predictive SEO is transforming the way marketers plan, optimize, and measure brand visibility. Learn how AI…
Dec 2, 2025 · 38:10
This episode explores the evolution of AI and Marketing and how today’s tools transform content creation, productivity, and research. We discuss the journey from early video…
Nov 24, 2025 · 35:31
In this episode of The Backstory on Marketing and AI, we explore how AI is transforming the way marketers understand people, communities, and emotional drivers. We discuss how AI…
Nov 7, 2025 · 39:03
In this episode, we discuss how AI is revolutionizing reputation management and market research. Discover how AI-driven tools help brands enhance their online reputation, improve…
Nov 5, 2025 · 28:19
In this episode of The Backstory on Marketing and AI , we explore how ethics intersect with AI and marketing. Discover the importance of transparency, responsibility, and trust…
Nov 3, 2025 · 22:05
In this episode of The Backstory on Marketing and AI , discover how artificial intelligence is transforming the financial services industry. WealthFeed’s AI-driven platform…
Oct 30, 2025 · 16:26
In this insightful episode, we explore how AI is transforming marketing strategies for efficiency, growth, and creativity. JP Carter from System Pavers discusses their journey…
Oct 7, 2025 · 32:55
In this episode of The Backstory on Marketing and AI , we explore how AI and Marketing are evolving beyond automation. Discover how AI-enabled intelligence is transforming how…
Oct 3, 2025 · 35:56
AI and Marketing are reshaping how businesses operate and grow. In this episode of The Backstory on Marketing and AI , we explore the role of revenue operations, automation, and…
Oct 1, 2025 · 45:27
AI and Marketing are reshaping industries at lightning speed. In this episode of The Backstory on Marketing and AI , we dive deep into how AI is transforming workflows,…
Sep 29, 2025 · 29:08
AI is changing marketing at lightning speed. In this episode of The Backstory on Marketing and AI , we explore how AI enabled Market Research is disrupting digital strategies and…
Sep 26, 2025 · 39:33
Artificial Intelligence is no longer a futuristic idea—it’s here, and it’s transforming marketing. In this episode of The Backstory on Marketing and AI , we explore how AI and…
Sep 24, 2025 · 42:07
This episode of The Backstory on Marketing and AI explores how artificial intelligence is changing marketing strategy and execution. Key topics include: AI enabled Market…
Sep 22, 2025 · 28:55
In this episode of The Backstory on Marketing and AI, we explore how AI is revolutionizing post-sale customer experiences. Discover how brands can use AI and Marketing to reduce…
Sep 19, 2025 · 33:53
In this episode of The Backstory on Marketing and AI , we explore how AI and Marketing combine to transform business growth. Learn how AI enabled Market Research drives smarter…
Sep 17, 2025 · 32:04
In this episode of The Backstory on Marketing and AI , we dive into how AI and Marketing combine to help businesses grow. Learn how AI enabled Market Research powers smarter…
Sep 15, 2025 · 23:25
In this episode of The Backstory on Marketing and AI , we explore how AI and Marketing are transforming the future of e-commerce. Discover how AI enabled Market Research is…
Sep 13, 2025 · 37:40
AI is changing how marketers measure campaigns and scale growth. In this episode of Backstory on Marketing and AI , we dive into attribution, frameworks, and customer…
Sep 11, 2025 · 35:50
In this episode of the Backstory on Marketing and AI, Mark Donnigan, a virtual CMO, shares his insights into how AI is changing the marketing landscape for B2B startups. Mark…
Sep 9, 2025 · 32:22
Sameer Narkar, CEO of Konnect Insights, discusses how AI is revolutionizing the marketing landscape. From social listening to competitive benchmarking, Sameer explains how AI…
Sep 8, 2025 · 33:43
In this episode of The Backstory on Marketing and AI , we discuss how AI is reshaping the marketing landscape, particularly in market research. John Long of Thynk.ai provides…
Sep 5, 2025 · 43:15
This episode of The Backstory on Marketing and AI explores how AI enabled Market Research and influencer automation are reshaping marketing. Our guest from Stack Influence shares…
Sep 3, 2025 · 29:20
In this episode of The Backstory on Marketing and AI , we explore how AI enabled Market Research is reshaping project management and beyond. Most large projects today suffer from…
Sep 1, 2025 · 26:09
AI is reshaping the marketing landscape. In this episode of The Backstory on Marketing and AI , we explore how AI enabled Market Research empowers companies to replace guesswork…
Aug 30, 2025 · 25:56
In this episode, Jon Gilham discusses how AI is changing the landscape of content marketing. He talks about Originality.ai, a tool that helps marketers detect AI-generated…
Aug 28, 2025 · 33:38
AI and Marketing are reshaping how companies engage with customers. In this episode of the Backstory on Marketing and AI, we dive into how customer experience (CX) and AI-enabled…
Jul 21, 2025 · 26:03
In this episode of The Backstory on Marketing and AI , discover how AI is accelerating revenue growth for marketing and sales teams alike. We explore how Catalyst Marketing made…
Jul 21, 2025 · 34:31
In this episode of The Backstory on Marketing and AI , we sit down with Andy Cwik, co-founder and CEO of Hubub, an AI-powered concierge platform for client entertainment.…
Jul 14, 2025 · 27:00
In this episode of The Backstory on Marketing and AI , we explore how marketing can reconnect with buyers in an era dominated by automation and AI. We unpack the challenges of…
Jun 19, 2025 · 29:02
In today’s saturated content environment, brands aren’t short on content—they’re short on connection. In our latest Backstory on Marketing and AI episode, we dive into how B2B…
Jun 13, 2025 · 31:52
In this episode of The Backstory on Marketing and AI , we uncover how AI is reshaping influencer marketing. Our guest from The Rave reveals how smart tools are identifying…
Jun 5, 2025 · 30:18
In this episode, Boobesh Ramadurai, Head of Marketing Analytics at LatentView, shares how companies are unlocking powerful ROI using AI in their marketing stack. We discuss why…
Jun 4, 2025 · 28:09
In this episode of The Backstory on Marketing and AI, host Guy Powell interviews Rocketium CEO Satej Sirur to explore the evolving intersection of AI and marketing. Discover how…
May 27, 2025 · 31:15
In this episode of The Backstory on Marketing and AI , Peter Swimm of Toilville dives deep into the real-world implications of AI and marketing. With over a decade of experience…
May 21, 2025 · 32:05
This episode of The Backstory on Marketing and AI features John Gargiulo, co-founder of Airpost.ai, as he discusses the future of AI-driven advertising and the role of creativity…
May 19, 2025 · 39:23
In this episode of The Backstory on Marketing and AI , we explore how AI is being embedded in every step of the creative process—from ideation and transcription to video…
May 15, 2025 · 34:59
In this episode of The Backstory on Marketing and AI , we explore how AI transforms startups from idea to execution. David Hirschfeld, founder of Tekyz, shares his Launch First…
May 9, 2025 · 36:14
In this episode of The Backstory on Marketing and AI , we sit down with Andreas Duess, co-founder of 6 Seeds Consulting, to explore how artificial intelligence is revolutionizing…
May 6, 2025 · 28:37
In this episode of The Backstory on Marketing and AI , we explore how AI search tools like ChatGPT and Perplexity are revolutionizing how customers discover and engage with…
May 5, 2025 · 27:11
In this episode of The Backstory on Marketing and AI , we dive into how AI enabled market research is reshaping small business marketing, especially in the trades. Our guest from…
May 2, 2025 · 36:42
In this episode of The Backstory on Marketing and AI , we explore the collision of AI and SEO with HelloSEO’s founder. With over a decade of experience, she shares how AI-enabled…
Apr 29, 2025 · 26:23
In this episode of The Backstory on Marketing and AI , we talk with a senior leader at Freepik, an AI-powered creative platform used by millions of professionals. Discover how…
Apr 28, 2025 · 18:33
In this episode of The Backstory on Marketing and AI , we uncover how Marla Schilling at Zayo is using AI to dramatically enhance marketing performance. Learn how her team…
Apr 24, 2025 · 39:01
In this episode of The Backstory on Marketing and AI , we spotlight an AI-native advertising platform that’s reshaping how marketers approach media buying and personalization.…
Apr 22, 2025 · 40:29
In this episode of The Backstory on Marketing and AI , we explore how artificial intelligence is transforming the publishing industry. Our guest is the CEO of Ulysses Press, who…
Apr 22, 2025 · 44:57
In this powerful episode of The Backstory on Marketing and AI , we explore how Tipton-Franklin is transforming modern marketing with the help of cutting-edge AI tools. Angela…
Apr 15, 2025 · 41:49
In this episode of The Backstory on Marketing and AI , we explore how AI is transforming the way marketers develop strategy, conduct research, and bring campaigns to life. We…
Mar 31, 2025 · 31:05
In this episode of The Backstory on Marketing and AI , host Guy Powell interviews Nick Kraus, CEO of Kraus Marketing. Nick is an accomplished entrepreneur and author of The Shark…
Mar 25, 2025 · 27:40
In this episode of The Backstory on Marketing and AI , host Guy Powell chats with Kyle Hamilton, founder of The Birr Agency, about his unique path from hotelier and international…
Mar 24, 2025 · 36:48
In this compelling episode of The Backstory on Marketing and AI , host Guy Powell talks with Upton Rand, founder of Gay Men’s Field Guide, author of Urban Adventures and Gay…
Mar 20, 2025 · 37:33
In this episode of The Backstory on Marketing and AI , host Guy Powell sits down with Andrei Oprisan and Sam Mallikarjunan from Agent.ai to explore how AI-enabled market research…
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