AI and Marketing in Action — The Backstory on Marketing and AI

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In this episode of The Backstory on Marketing and AI, we uncover how Marla Schilling at Zayo is using AI to dramatically enhance marketing performance. Learn how her team increased blog traffic by 160% and improved social media engagement by 90% by integrating AI into their content and social workflows.

Discover how AI-enabled Market Research powers better decision-making, the best ways to overcome internal resistance to AI adoption, and why human oversight remains crucial to maintaining brand quality.

Whether you're curious about AI's potential in marketing or already implementing AI-driven strategies, this interview is packed with actionable insights!

🔗 Connect with Marla on LinkedIn

To learn more about Zayo, visit: https://zayo.com/

🎥 Click here to view the video: https://youtu.be/7OvvTv2EUIQ

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