AI’s Role in Marketing Creativity

In this episode of The Backstory on Marketing and AI, we talk with a senior leader at Freepik, an AI-powered creative platform used by millions of professionals. Discover how the evolution of generative tools is reshaping the design and marketing world.

From the rise of video AI in 2025 to the ethical questions around copyright and content quality, this episode covers:

· How Freepik transitioned from a stock content platform to a full AI suite

· What SlidesGo is doing with presentations and generative media

· The biggest AI trends marketers need to prepare for

· Ethical concerns, legal gray areas, and quality assurance

· Practical advice for new marketers and creatives entering the AI age

We also discuss the role of AI in driving personalization, creativity at scale, and how marketers can position themselves as strategic leaders using these tools.

Resources mentioned:

· Freepik: https://freepik.com

· Connect with Jose: https://www.linkedin.com/in/joseflorido/

· Visit MarketingMachine.Prorelevant.com for more on the upcoming book The AI Marketing Machine

Click here to view the video: https://youtu.be/YsaobR4_iYY