AI’s Role in Growth Marketing

In this episode of The Backstory on Marketing and AI, discover how AI is accelerating revenue growth for marketing and sales teams alike. We explore how Catalyst Marketing made a bold pivot to become an AI-enhanced growth marketing agency—and how it’s paying off.

Topics covered:

· Why prompt engineering matters

· Real use cases for AI-enabled market research

· How to personalize B2B messaging for buying committees

· AI tools that speed up the sales cycle

· Mistakes to avoid—especially around data privacy

· Advice for young marketers trying to break into AI-driven marketing

Hear practical tips for combining AI tools like Claude, ChatGPT, and Perplexity, and learn how to challenge your own assumptions with smart prompting strategies.

Click here to view the video: https://www.youtube.com/watch?v=5HmU0k9-8ag