AI and Marketing at Scale — The Backstory on Marketing and AI

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This episode of The Backstory on Marketing and AI explores how AI enabled Market Research and influencer automation are reshaping marketing. Our guest from Stack Influence shares how micro and nano influencers outperform celebrities by creating authentic connections and driving higher conversions.

We cover:

Why micro and nano influencers deliver stronger ROI
How AI analyzes profiles, automates communication, and enhances content
Gifting strategies that build authentic communities
The impact of influencer campaigns on Amazon rankings and marketplace success
How AI is used for both analytics and generative prompts in influencer marketing
Why authentic content outperforms polished ads in today’s environment

Listeners will also hear about the evolution of social media algorithms, the rise of UGC, and how brands can build long-term influencer relationships. Whether you’re in e-commerce or marketing, this conversation provides insights into scalable influencer campaigns powered by AI.

Click here to view the video: https://www.youtube.com/watch?v=y_3eOyj19Ak