AI’s Impact on Publishing — The Backstory on Marketing and AI

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In this episode of The Backstory on Marketing and AI, we explore how artificial intelligence is transforming the publishing industry. Our guest is the CEO of Ulysses Press, who reveals how his company uses AI to forecast demand, optimize marketing, and stay competitive in a changing digital landscape.

You’ll learn:

How TikTok and influencer-driven algorithms are replacing traditional media in book discovery
How AI tools like ChatGPT and Photoshop are streamlining press releases and marketing assets
Why Amazon's AI chatbot “Rufus” may mark the end of SEO as we know it
How synthetic narration could disrupt the audiobook market
Why AI is not replacing jobs, but enhancing productivity—especially in marketing and editorial teams

This episode is a must-listen for marketers, publishers, and authors navigating the AI transformation.

Click here to view the video: https://youtu.be/JiVOaAhJpEQ