AI in Marketing: Overcoming Data Challenges

In this episode, we dive into AI's transformative role in marketing. Kate Parker from Transcend discusses how companies can leverage AI to improve personalization, target the right audiences, and drive revenue growth.

With challenges around clean data and customer consent, Kate explains the steps organizations need to take to make AI a true value-add. She also shares how data fragmentation and regulatory hurdles can impede success and how businesses are overcoming them.

Get expert insights into the future of AI-driven marketing.