AI, Branding & The Shark Bite — The Backstory on Marketing and AI

In this episode of The Backstory on Marketing and AI, host Guy Powell interviews Nick Kraus, CEO of Kraus Marketing. Nick is an accomplished entrepreneur and author of The Shark Bite Method, a top-selling book that guides CMOs and marketing directors on how to build powerful digital strategies.

Nick opens up about how his agency dove headfirst into AI to stay ahead—using tools like Jasper for content, ChatGPT for admin, and Perplexity for real-time research. He discusses the internal frameworks they’ve built to govern and train their 50-person team in AI use, ensuring all outputs stay on-brand.

You’ll learn:

Why Nick believes AI is as transformative as the calculator
How AI is impacting agency workflow and client deliverables
The biggest hurdles large corporations face in adopting AI
Why smaller companies often understand digital strategy better than enterprise CMOs
How to ensure your AI-generated content aligns with brand tone and guidelines
Career advice for young marketers in an AI-driven landscape

This episode is packed with insights for CMOs, entrepreneurs, and up-and-coming marketers. If you're navigating the shift to AI-enabled market research and marketing strategy, this is a must-listen.

Click here to view the video: https://youtu.be/f8ZXbb1Sej0