Reconnecting in AI Marketing — The Backstory on Marketing and AI

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In this episode of The Backstory on Marketing and AI, we explore how marketing can reconnect with buyers in an era dominated by automation and AI. We unpack the challenges of disconnected marketing and offer solutions rooted in real human connection.

You'll learn:

· How to avoid shallow automation strategies

· The power of podcasting and community in B2B

· Why trust-building beats targeting

· How AI enabled market research can support—but not replace—human insight

· The balance between tech and empathy in marketing

Whether you're in B2B, marketing automation, or customer experience, this episode will change how you think about connection and conversion.

Click here to view the video: https://www.youtube.com/watch?v=Xbz5mJ5VWzM