Welcome to The Gorgeous Effect, the go-to podcast for marketers, entrepreneurs, and creatives looking for the “oomph” factor in their marketing that’s missing. Hosted by Julie Chenell and Cathy Olson, the powerhouse duo behind Funnel Gorgeous and FG Funnels, this show is your secret source for marketing strategies that just work…without you having to sacrifice quality or your brand. In each episode, Julie and Cathy pull back the curtain on their formula for creating visually stunning funnels that don't just look good—they convert like crazy. With real life examples and no-nonsense advice, they'll guide you through the do's and d...
Listen in the Podli app 🎧
Follow your favourite podcasts, listen offline and in the car with CarPlay and Android Auto, and always pick up where you left off. Free to try.
Nov 13, 2026 · 24:42
In this episode, Julie and Cathy are diving deep into the world of thought leadership. Specifically, how you can come up with ideas that are new, memorable, and truly make you…
Nov 7, 2026 · 22:33
Julie and Cathy dive deep into the art of crafting irresistible hooks for your marketing funnels—those crucial first lines, visuals, or moments in an ad, email, or social post…
Oct 30, 2026 · 18:45
Hey, welcome to The Gorgeous Effect. I'm Cathy. We've been getting a ton of new listeners lately, and since we just hit 100 episodes, it felt like the right time to put something…
Oct 23, 2026 · 20:44
This week, Julie Chenell and Cathy Olson are talking about evergreen sales, which is basically how to make money every day instead of only when you're in launch mode. If you're…
Oct 16, 2026 · 20:43
In this episode, Cathy walks you through this solo offer she's been running lately. The whole thing is designed to keep scope creep from eating her alive, which, if you've ever…
Oct 9, 2026 · 18:38
Julie Chenell and Cathy Olson are talking about the stuff that actually tanks your online business. Not the usual "here's what you should be doing" advice, but the messy habits…
Oct 2, 2026 · 22:50
Julie Chenell and Cathy Olson dig into some messy drama that's been making the rounds in the online coaching world. There's this whole thing with a event that just happened, and…
Sep 25, 2026 · 18:19
In this episode, hosts Julie Chenell and Cathy Olson unpack why selling low-ticket digital products is much harder than most people think. They break down the psychology behind…
Sep 17, 2026 · 17:30
On this episode of the Gorgeous Effect, Julie Chenell and Cathy Olson are talking about something most coaches don't want to admit out loud: the one-to-one model kind of traps…
Sep 11, 2026 · 15:02
Julie and Cathy dig into pre-launch strategies and why they matter way more than most people think. The big idea? You need to get people excited and actually wanting what you're…
Sep 4, 2026 · 16:18
This week, Julie Chenell and Cathy Olson are talking about something most people don't say out loud: why sometimes you see someone's big win and feel genuinely happy for them,…
Aug 28, 2026 · 21:27
Julie Chenell and Cathy Olson get into the whole income report thing and whether you should actually be sharing your numbers online. It's messier than it looks. On one hand,…
Aug 21, 2026 · 21:27
In this episode, Julie and Cathy get into whether AI is actually helping our businesses or if we're all just fooling ourselves. Like, are we spending hours building these…
Aug 14, 2026 · 18:34
This episode is Julie Chenell and Cathy Olson talking through something most people find uncomfortable: figuring out what actually makes you different. The main point: if you…
Aug 7, 2026 · 16:19
Julie Chenell and Cathy Olson are answering a listener question today, and it's one a lot of you are probably wrestling with: do I push the live workshop thing or just sell my…
Jul 31, 2026 · 13:05
Julie and Cathy are playing the "start from zero" game in this episode. You know, that thought experiment where you pretend you have no money, no email list, no followers, and…
Jul 24, 2026 · 17:43
Julie and Cathy get into something that keeps most entrepreneurs up at night: when do you keep pushing, and when do you admit something isn't working? They swap stories about…
Jul 17, 2026 · 15:15
This episode is Julie and Cathy talking about how they're actually using AI in their courses now, and how weird (but good?) that transition has been. They get into the specifics…
Jul 10, 2026 · 16:56
Julie's Instagram blew up last week. Not in a planned way—Jessi Jean gave her a shoutout and suddenly she's drowning in DMs and new followers while trying to keep up with, you…
Jul 3, 2026 · 9:53
This week, Julie and Cathy are talking about something that's easy to undervalue: the perspective you get after years of doing the work. That 30,000-foot view where you can see…
Jun 25, 2026 · 14:35
Today Julie and Cathy are doing something a little different—they're playing "This or That: Marketing Edition." So it's basically them going back and forth on the big debates:…
Jun 19, 2026 · 17:33
This episode is for anyone who's watched a once-reliable offer just... stop working. Julie Chenell and Cathy Olson dig into that specific kind of panic when your numbers tank and…
Jun 12, 2026 · 28:23
In this episode, Julie talks about what she's learned from running her AI & Sheep workshop. Turns out, teaching people about AI reveals a lot more than just who's good with…
Jun 4, 2026 · 19:05
Julie and Cathy got into it this week about raising kids who won't be obsolete in ten years. Both of them have teenagers, both work in industries that AI is actively eating, and…
May 29, 2026 · 21:40
This week, Julie and Cathy dig into something that's probably costing you money right now: all the leads you're accidentally ignoring. And before you say "I'm not ignoring…
May 22, 2026 · 18:47
In this episode, Julie and Cathy tackle a feeling that many entrepreneurs struggle with: being worn out by the marketing game. Do you ever wish you could just tell people about…
May 14, 2026 · 24:48
In this episode, Julie and Cathy tackle the real behind-the-scenes of online marketing, sharing a candid story about skepticism, boundaries, and the value of true expertise in…
May 8, 2026 · 18:33
In this episode, Julie and Cathy tackle the question on every entrepreneur’s mind: how do you actually learn new things... like tech, marketing strategies, or creative skills,…
May 1, 2026 · 24:28
In this episode, Julie and Cathy tackle the evolution of online funnels, comparing what worked in 2016 to what truly converts in 2026 and beyond. They break down which sales page…
Apr 24, 2026 · 23:14
In this episode, Cathy and Julie tackle the uncomfortable but universal feeling of being "the problem" when your business, tech skills, or social media just won’t click—no matter…
Apr 17, 2026 · 17:51
Julie and Cathy are sharing the truth about AI-generated content and why so much of it feels lifeless and uninspired. In this episode, they dig into the reality of "AI slop" in…
Apr 10, 2026 · 20:03
In today’s episode, Julie and Cathy take you into the messy, behind-the-scenes reality of possibly rebranding a growing business. They open up the mic to let you in on a candid…
Apr 3, 2026 · 22:20
In today’s episode, Julie and Cathy dive deep into the art of crafting irresistible hooks for your marketing funnels—those crucial first lines, visuals, or moments in an ad,…
Mar 27, 2026 · 21:18
Julie and Cathy dive right into last week’s internet marketing drama, unpacking the viral controversy between Frank Kern and Alex Cattoni over an AI-generated ad. The discussion…
Mar 20, 2026 · 19:37
You've been hearing about AI agents for months. You've also been ignoring them, and honestly, same. But something shifted. In this episode, Cathy and Julie have the conversation…
Mar 13, 2026 · 19:05
Today, Julie and Cathy dive into the intriguing concept of "transition tax", that uncomfortable feeling of being stuck between your old ways and a brand new project or level.…
Mar 6, 2026 · 16:41
In this episode, Julie and Cathy dive into the tricky world of AI-generated copy, exploring how to make your writing sound more authentic in a sea of robotic content. They kick…
Feb 27, 2026 · 20:18
In this episode, Julie and Cathy dive into the ever-relevant world of side hustles, hobbies, and your main business. We all know the entrepreneurial itch—whether it's turning a…
Feb 20, 2026 · 21:40
In this episode, Julie and Cathy dive into a lively discussion sparked by a recent "cold war" in their Voxer chat—a debate born from a workshop about creating the "dirtiest…
Feb 13, 2026 · 20:30
In today's episode, Julie and Cathy dive into the psychology behind why tech feels so intimidating for so many people. They tackle questions like: Are some personalities just…
Feb 6, 2026 · 24:32
In this episode, Julie and Cathy are diving deep into the world of thought leadership. Specifically, how you can come up with ideas that are new, memorable, and truly make you…
Jan 30, 2026 · 22:38
In this solo episode, Cathy dives deep into a common piece of business advice “just be consistent”, and unpacks why it’s not always the magic solution we’re told it is. Drawing…
Jan 23, 2026 · 15:44
In this episode, hosts Julie and Cathy dive into the HOT topic of "do as I say, not as I do". Why coaches sometimes don’t practice what they preach. Inspired by Cathy’s own…
Jan 16, 2026 · 17:31
Welcome back to the Gorgeous Effect! In this episode, hosts Julie and Cathy dive headfirst into the hot topic circulating the online business world: Are courses dead? From…
Jan 9, 2026 · 31:08
Hosts Julie and Cathy invite you to be a fly on the wall for a candid, live brainstorming session about lead magnets and list-building strategies. Instead of the usual tips and…
Jan 2, 2026 · 22:34
Julie and Cathy share their insider predictions about the shifting landscape of digital marketing as we kick off 2026. Forget the outdated tactics—this is your guide to what…
Dec 19, 2025 · 23:46
In this special year-end recap, Julie and Cathy, the powerhouse duo behind Funnel Gorgeous and FG Funnels, take you behind the scenes of their biggest wins, lessons learned, and…
Dec 12, 2025 · 20:54
In this episode, Julie and Cathy, the dynamic duo behind Funnel Gorgeous and FG Funnels, are here to spill all the secrets on creating "boring" (read: predictable and stable!)…
Dec 5, 2025 · 20:54
In this episode, hosts Julie and Cathy are joined by special guest Lindsay for a deep dive into sales conversations—specifically, what makes them feel sleazy and how you can flip…
Dec 3, 2025 · 13:46
In this episode, Julie and Cathy are joined by special guest Lindsay to dive into the hot topic of sales scripts and AI. Together, they unravel why simply following a script—or…
Dec 1, 2025 · 16:36
In today's special episode, Julie and Cathy kick off their sales conversation series with a dynamic discussion: "Do you have a leads problem or a sales problem?" Joining them is…
Nov 28, 2025 · 14:51
This episode sets the stage for an upcoming sales series focused on the three hottest areas in online marketing right now: DM sales, webinars, and classic sales calls. Julie and…
Nov 21, 2025 · 16:01
In today’s episode, Julie and Cathy peel back the curtain on what a typical workday looks like for them as Co-CEOs. After receiving a listener request, they get real about their…
Nov 14, 2025 · 24:41
Welcome back to The Gorgeous Effect! In this episode, Julie and Cathy get candid about surviving—and succeeding—as women in the digital marketing industry. They talk about the…
Nov 7, 2025 · 19:01
In today’s episode, Julie and Cathy dive deep into one of the most impactful strategies for building your authority online: guest speaking, especially as a guest teacher. They…
Oct 31, 2025 · 17:05
In this episode, Julie and Cathy dive into one of the hottest debates in the online business space: Are mid-tier courses and offers truly “dead”? In this episode, they tackle the…
Oct 24, 2025 · 22:51
In this episode, Julie takes the hot seat as co-host Cathy turns interviewer, diving deep into the story behind Julie’s brand new book, "Million Dollar Grit." Tune in to hear the…
Oct 17, 2025 · 19:12
In this episode, Julie and Cathy peel back the layers on a hot topic: is there any middle ground left in today’s world... especially in business? From navigating the increasingly…
Oct 10, 2025 · 18:30
Today we are ready to tackle a tough but essential topic for business owners... how to protect your profits when you suddenly need to slash expenses. In this episode, Julie and…
Oct 3, 2025 · 17:26
In this episode, hosts Julie and Cathy dive deep into the recent wave of price hikes sweeping through popular software companies like Kajabi, Kit (Convertkit), and Samcart. They…
Sep 26, 2025 · 16:13
In this episode, Julie and Cathy dive into a surprising trend that’s impacting marketers everywhere: plummeting opt-in rates. They break down why getting people to hand over…
Sep 19, 2025 · 21:01
In this episode, we delve into one of the hottest (and most important) topic in business today: AI safety. With the rise of AI tools, it’s easy to get swept up in the excitement…
Sep 15, 2025 · 24:28
Today we are spilling the (Internet marketing) tea on some of the biggest moves and drama shaking up the digital marketing world right now. From analyzing Alex Hormozi’s…
Sep 5, 2025 · 16:22
We kick off a brand new season by diving into the realities of summer slowdowns and the unique challenges entrepreneurs face during those quieter months. Julie and Cathy get real…
May 30, 2025 · 22:11
Welcome back to The Gorgeous Effect! In this season finale, hosts Julie and Cathy shake things up with a special “Would You Rather: Funnel Edition” episode. Get ready for laughs,…
May 23, 2025 · 17:21
Julie and Cathy dive deep into the power of “rich relationships” in the online business world, inspired by Selena Soo’s new book, Rich Relationships: Create a Million Dollar…
May 16, 2025 · 18:49
In this episode, hosts Julie Chenell and Cathy Olson pull back the curtain on the rollercoaster world of launching live webinars. Fresh off an intense season working with Launch…
May 9, 2025 · 17:36
In this episode, Julie Chenell and Cathy Olson dive deep into the art of teaching, sharing, and communicating in ways that truly stick. Together, they unpack what it takes to…
May 2, 2025 · 23:53
In this episode, Julie and Cathy dive into the fascinating world of mentors, coaches, and the impact their lifestyles have on our decisions to learn from them. Have you ever…
Apr 25, 2025 · 19:08
Today Julie and Cathy are diving deep into the ins and outs of payment plans...the underrated heroes (and sometimes villains) of digital marketing. If you’ve ever wondered…
Apr 18, 2025 · 19:55
Today we are diving into a solo deep-dive with your co-host, Cathy Olson. Get ready to unleash your inner thought leader as Cathy takes you on a journey of transforming everyday…
Apr 11, 2025 · 19:31
In this episode, titled "Why Smart People Can't Sell Themselves," Julie and Cathy dive into the intriguing paradox of why being incredibly smart in your field doesn't necessarily…
Apr 4, 2025 · 22:31
In this episode of "The Gorgeous Effect," hosts Julie Chenell and Cathy Olson dive into the world of marketing funnels and the often elusive art of crafting offers that truly…
Mar 28, 2025 · 20:45
Julie and Cathy are back to share an accidental strategy that's shaking up the marketing world. It started with a simple Zoom presentation that offers free content followed by a…
Mar 21, 2025 · 17:07
In today's episode, Julie and Cathy dive into the highs and lows of their recent marketing adventure: a webinar funnel that started as an "epic fail" but turned into a valuable…
Mar 14, 2025 · 15:30
Today join hosts Julie Chenell and Cathy Olson as they dive into the world of webinars when you're working with a small or non-existent audience. Don't let a small email list…
Mar 7, 2025 · 14:28
Today Julie and Cathy dive into a compelling conversation around the double standard and stigma associated with AI. They explore the love-hate relationship many marketers have…
Feb 28, 2025 · 22:51
Today we discuss the timeless power of webinars in the world of marketing. Julie and Cathy explore why webinars, often perceived as outdated, are in fact the "zombies" of the…
Feb 21, 2025 · 18:12
In this exciting episode, your hosts Julie Chenell and Cathy Olson tackle the often-overlooked issue of forgettable offers and how to ensure your brand stands out in a crowded…
Feb 14, 2025 · 20:54
In today's episode, Julie and Cathy dive deep into decision-making in business. Drawing on the metaphor of an iceberg, they emphasize the importance of looking beyond the…
Feb 7, 2025 · 25:04
Julie and Cathy are tackling the common dilemma of choosing the right funnel for your business. They discuss the importance of understanding your core, premium, and introductory…
Jan 31, 2025 · 17:57
Today Julie and Cathy dive into the art of standing out in an increasingly noisy world. They explore how to rise above the chaos by discovering your unique moat—an essential…
Jan 24, 2025 · 18:31
Join hosts Julie and Cathy as they dive into the world of networking and the powerful impact of attending events for your business. Julie, who admits she's not the best at…
Jan 17, 2025 · 14:21
In today's episode, we dive deep into the world of swipe files—a beloved tool in the marketer's arsenal. Are these templates facing obsolescence due to AI advancements, or simply…
Jan 10, 2025 · 22:06
In this episode, we’re challenging assumptions and exploring how they shape our business and personal lives. From embracing failure as a teacher to recognizing the right clients,…
Jan 3, 2025 · 22:56
Welcome back to Season 2! Today, we're tackling a critical challenge that many digital entrepreneurs face: what happens to your funnel ecosystem after the launch confetti…
Dec 20, 2024 · 14:58
If you've ever felt overwhelmed by the need to become a mini media company or puzzled by the seemingly elusive nature of virality, you’re not alone. In today's episode, we're…
Dec 13, 2024 · 24:27
Copy & Paste Our Year-End Sales Strategy! We're gearing up for the end of 2024 and revealing our exact blueprint for end-of-year promotions. Whether you're feeling the holiday…
Dec 6, 2024 · 23:09
Julie and Cathy are diving deep into a topic that isn't often discussed — the dark side of market research. They explore how market research can morph from a beneficial tool into…
Nov 29, 2024 · 21:59
In today's episode, we're diving deep into strategic approaches to double your audience by next year. From kickstarting with goal-setting to examining the power of ads, we'll…
Nov 22, 2024 · 17:22
In today's episode of The Gorgeous Effect, your hosts Julie Chenell and Cathy Olson dive into the playful yet insightful debate of who's the REAL boss in the world of funnels:…
Nov 15, 2024 · 19:41
Ever had an offer that sells just enough to keep it afloat but not nearly enough to thrive? Today, we're diving into the world of business purgatory. Julie and Cathy explore the…
Nov 8, 2024 · 21:22
In this raw and real episode of "The Gorgeous Effect", Julie and Cathy talk about building your business through life's plot twists - from wedding plans to recovery rooms. Julie…
Nov 1, 2024 · 22:20
In the whirlwind of modern marketing, artificial intelligence (AI) has emerged as a formidable force, promising to revolutionize industries and redefine how we connect with…
Oct 25, 2024 · 27:00
Welcome back to another deep-dive episode of "The Gorgeous Effect"! Today, Julie and Cathy are diving headfirst into the hot topic of profitability in digital marketing. Ever…
Oct 18, 2024 · 24:44
Welcome to another exciting episode of the Gorgeous Effect! In today’s episode, hosts Julie Chenell and Cathy Olson dive into a topic that resonates with nearly every…
Oct 11, 2024 · 24:45
In this eye-opening episode of 'The Gorgeous Effect,' Julie Chenell and Cathy Olson dive deep into the trenches of funnel creation, sharing invaluable insights gleaned from…
Oct 5, 2024 · 18:13
In today's episode, Julie Chenell and Cathy Olson are taking you on a journey through 6 years of Black Friday sales, sharing valuable insights and lessons they've gathered along…
Oct 5, 2024 · 43:14
Welcome back to The Gorgeous Effect! In today’s episode, your hosts Julie Chenell and Cathy Olson dive deep into the origin story of our powerhouse company, Funnel Gorgeous. From…
Oct 5, 2024 · 26:56
Welcome to the very first episode of 'The Gorgeous Effect,' hosted by Julie Chenell and Cathy Olson. In this debut episode, titled 'Unfiltered Marketing,' we dive into the…
Listen in the Podli app 🎧
Follow your favourite podcasts, listen offline and in the car with CarPlay and Android Auto, and always pick up where you left off. Free to try.
Your podcast? Get the Podli badge for your site
