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Julie Chenell and Cathy Olson are answering a listener question today, and it's one a lot of you are probably wrestling with: do I push the live workshop thing or just sell my evergreen course?
The conversation gets into how you actually make decisions when you've got multiple offers sitting there (and they're all perfectly valid options, which somehow makes it worse). There's this whole tension between what you think you need revenue-wise, what you actually want to be doing, and what people will pull out their credit cards for. Those three things don't always line up.
They talk through pricing psychology, why you have to actually like the thing you're selling (seems obvious but apparently isn't), and how to figure out if what you're teaching fits better live or pre-recorded. Because sometimes the format is the problem, not the content.
If you're stuck between a couple of different directions in your business right now, trying to figure out which one to launch first and whether your energy matches what you're trying to sell... yeah, this one's for you.
