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In today's episode, Julie Chenell and Cathy Olson are taking you on a journey through 6 years of Black Friday sales, sharing valuable insights and lessons they've gathered along the way. From fire sales and big-ol bundles to store-wide discounts and enticing catalogs, they've tried it all. This week, they reflect on what worked and didn't, and they plan to top themselves again for this year's upcoming sale. Whether you're a seasoned pro or just starting out with your own Black Friday strategies, you'll want to tune in for tried-and-true tips and fresh ideas that will help make your sale a success. Don't miss it!