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Julie and Cathy dig into pre-launch strategies and why they matter way more than most people think. The big idea? You need to get people excited and actually wanting what you're selling before you ever ask them to buy.
They break down the difference between pre-launch (where you're building desire and getting people to commit mentally) and the actual launch (where you're just collecting money from people who've already decided). Turns out successful pre-launches are all about warming people up first. Maybe you use scarcity, maybe early bird bonuses, whatever works. But the point is giving your audience enough time to make up their minds before you officially open the cart.
