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Julie Chenell and Cathy Olson are talking about the stuff that actually tanks your online business. Not the usual "here's what you should be doing" advice, but the messy habits most of us don't want to admit we have.
The whole conversation is full of stories from their own businesses and pretty honest takes on where they've screwed up. If you keep starting over or feel stuck in the same loop, this one might hit a little too close to home (in a good way). Worth a listen if you're tired of spinning your wheels.
