The Business of Cycling podcast takes you inside the cycling world from the perspective of those that work in the sector. Hear from passionate entrepreneurs and professionals from brands, teams, and bike shops.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter
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Sep 28, 2026 · 43:03
Brett Sullivan is the VP of Merchandising at Backcountry and Competitive Cyclist, the largest cycling e-commerce business in the US. Brett started as a mechanic in their bike…
Sep 14, 2026 · 36:41
Max Strandvitz became CEO of Mips just months before COVID hit — inheriting a company that had come close to bankruptcy multiple times before finding its footing. In this…
Aug 31, 2026 · 29:56
Every time you snap a magnetic buckle on a bike helmet, a school backpack, or a water bottle cage, there's a good chance it's a Fidlock. What started as a teenager's scrapyard…
Aug 4, 2026 · 25:01
In this special "best-of" episode, we revisit some of the most compelling conversations on branding from the past year. Featuring clips from Claire Deschamps (Assos), Hugo…
Jul 20, 2026 · 30:45
I sat down with Chris Sugai, General Manager of Gates Corporation's Mobility Unit — and the founder of Niner Bikes, where he championed 29" wheels back when they were less than…
Jun 29, 2026 · 36:37
If you've ridden a mountain bike in the last 25 years, chances are you've rolled on Kenda — whether you knew it or not. The Taiwanese tire maker produces close to 70% of the…
Jun 15, 2026 · 1:09:09
Nikki Hawyes is one of the most private-equity-experienced executives in cycling. Across three PE-backed businesses—Fisher, Zyro Fisher, and now Whyte Bikes—she's lived through…
Jun 1, 2026 · 34:47
Joe Benedict, Vice President of Category Management at Quality Bicycle Products (QBP), pulls back the curtain on America's largest cycling distributor. With 5,500 retailers…
May 18, 2026 · 49:10
Recorded live at Performance Days 2026 in Munich, this panel brought together three of the most influential ingredient brands in performance apparel — Polartec (Eric Yung),…
May 11, 2026 · 43:33
In this episode, Sam Nicols returns to The Business of Cycling to break down one of the most consequential — and arguably under-reported — stories in the industry right now: the…
May 4, 2026 · 38:09
Herrmans Bike Components is a 67-year-old Finnish manufacturer most cyclists have never heard of — even though their grips, lights, and rim tape are quietly riding on bikes…
Apr 20, 2026 · 51:07
Hugo Davidson didn't set out to build a bike accessories brand. Trained as an industrial designer in Melbourne, he spent years contracting at London design firms before…
Apr 6, 2026 · 38:59
Danny Segers has spent 18 years quietly building Bioracer into one of Europe's largest custom cycling apparel manufacturers, growing the Belgian company from €7 million to €35…
Mar 30, 2026 · 29:38
The bike world is arguing about 32-inch wheels. Is it a physics-backed leap forward, or is it the industry's latest attempt to move units during a tough cycle? Joshua Riddle has…
Mar 16, 2026 · 32:45
Eric Yung has spent nearly two decades at Polartec doing one thing exceptionally well — and that's exactly the point. As Managing Director and VP of Sales and Marketing at…
Mar 2, 2026 · 31:48
In this episode, we sit down with Philip Ferger, the newly appointed Managing Director of Fairnamic — the company behind Eurobike — just four weeks into his role. Philip brings…
Feb 23, 2026 · 41:09
The business of professional cycling has never been more complex — or more expensive. Team budgets are exploding, rider time is increasingly scarce, and brands are being asked to…
Feb 9, 2026 · 53:49
HEXLOX founder Marcus Tonndorf spent years studying design in London and earning an MBA in Berlin, working at Pentagram on brands like Citibank, launching a failed publishing…
Jan 26, 2026 · 54:00
Sam Nichols brings a rare perspective to the cycling industry—he's an outsider who became an insider during the most turbulent period in recent memory. After a decade at Amazon…
Jan 5, 2026 · 40:19
CEO at Rali Systems and Contributor at VitalMTB, Jeff Brines introduces his "barbell hypothesis". In the conversation we discuss how the cycling market is splitting into two…
Dec 22, 2025 · 42:55
Claire Deschamps is the CMO of Assos, and she brings a refreshing outsider's perspective to the cycling world. After spending a decade at consumer goods giants like Unilever and…
Dec 8, 2025 · 36:39
In an industry dominated by legacy brands, Quoc Pham took an unconventional path to building Quoc, one of cycling's most distinctive footwear companies. A Vietnamese refugee who…
Nov 24, 2025 · 51:52
If you have logged onto LinkedIn anytime in the last year, chances are you already know Juansi Vivo. Juansi has become one of the most candid—and provocative—voices in our feed,…
Nov 10, 2025 · 53:22
Alberto Fonte is an Italian entrepreneur building cycling footwear brand Udog from scratch. After nine years growing Fizik at Selle Royal as brand director, he now faces the…
Oct 27, 2025 · 41:29
Over the past 15 years, Rapha has fundamentally shaped the look and feel of modern cycling, essentially upending the entire apparel industry. Fran stepped in just over a year ago…
Oct 13, 2025 · 54:48
Derek Bouchard Hall went from pro cyclist to CEO of POC, with stops at Wiggle, USA Cycling, and Assos along the way. He's got some really interesting perspectives on what makes…
Sep 29, 2025 · 45:21
On the heels of his recently announced retirement, I interviewed Ermanno Leonardi, the managing director of the Italian subsidiary of Specialized Bicycle Components, a role he…
Sep 15, 2025 · 36:15
Graeme Raeburn brings a rare perspective to cycling apparel design. As Rapha's lead designer from 2008-2018, he witnessed the brand's explosive growth from a single room to…
Sep 1, 2025 · 56:32
The Eurobike 2025 panel explores branding in the cycling industry, featuring Gerard Vroomen founder and Entrepeneur, Greg Shapleigh Brand Strategy Consultant, Justin Day Founder…
Aug 18, 2025 · 34:38
Gerard Vroomen is best known as the founder of Cervelo. This is the second time Gerard has been on the show, and this time around we talk about his new investment fund,…
Aug 4, 2025 · 59:57
Alberto Morgando is the CEO of the iconic brand Mavic. Alberto shares his fascinating journey from studying mechanical engineering in Turin, Italy to leading multinational…
Jul 22, 2025 · 38:21
In this episode, we dive deep into the shocking news of YT Industries entering self-administration, examining what led one of the bike industry's most successful…
Jul 7, 2025 · 1:19:22
In this episode, I sit down with Greg Shapleigh, who came highly recommended by multiple previous guests as someone I absolutely had to interview. Greg's journey in the cycling…
Jun 23, 2025 · 12:54
Stefan Reisinger is the Managing Director of Fairnamic which is the organization behind the Eurobike event in Frankfurt. In this timely conversation, Stefan provides an insider's…
Jun 16, 2025 · 1:00:13
Wayne Brown's unconventional journey from child actor to London advertising executive, working with major brands like Apple and Land Rover, led him to an unexpected destination:…
Jun 2, 2025 · 1:14:12
Wade Wallace's journey from a nuclear research town in Manitoba to building one of cycling's most influential media platforms was anything but conventional. As the founder of…
May 19, 2025 · 41:34
Live from Cycling World 2025 Dusseldorf: In the discussion we dive into the future of cycling distribution with industry experts from Harmen van Es of Stichting DST & Dynamo…
May 5, 2025 · 1:01:05
The following is my conversation with Steve Smith. At the risk of sounding hyperbolic, he's among the most accomplished and interesting people that I've met in the cycling…
Apr 21, 2025 · 1:03:17
Felix Kuffner, is the creator behind "Felix Testet Bikes" and one of Germany's leading cycling content creators. Felix transitioned from racing BMX and working as a marketing…
Apr 10, 2025 · 13:51
I wanted to sit down with a leader in the industry and talk about the recent developments regarding the tariffs being put in place by the United States. I was really happy to…
Apr 7, 2025 · 1:01:43
Will Fripp is a UK industry veteran with decades of experience across all segments of the cycling business. Will's journey spans from his early days working at bike shops and…
Mar 24, 2025 · 56:42
My conversation with David Millar revealed the fascinating journey of this former professional cyclist turned entrepreneur. Based in Girona, Spain, David openly shared his path…
Mar 10, 2025 · 55:50
Max Von Singer is the founder of Berlin-Based Bicycle Brand Standert. From its humble beginnings as a small bike shop café during the fixed gear boom of the early 2010s, Standert…
Feb 24, 2025 · 1:07:36
Diego Colosio is one of the most experienced sales executives in the cycling business today. Diego's journey spans over three decades from building frames in a small Lombardi…
Feb 10, 2025 · 51:32
Nicoletta Sartore is the CEO of Elite. Elite was founded in 1979 by her father Amerigo and has grown from a small family business to a global leader in cycling equipment while…
Jan 27, 2025 · 1:00:26
Stefano Migliorini was a professional bike racer in Italy and BMX World Champion in 1986. He was one of the pioneers of downhill mountain bike racing in Italy. Stefano had a…
Jan 13, 2025 · 1:07:24
Piet van der Velde is a veteran product developer and entrepreneur in the cycling industry. His fascinating journey began as a competitive cyclist in the Netherlands before he…
Dec 30, 2024 · 46:51
2024 has been an amazing year and I want to thank everybody that has a subscribed and listened to as well as the guests that came on to the show. We've had some amazing growth…
Dec 16, 2024 · 55:27
Wolfgang Hohmann is the founder of Wolfi's bikes in the United Arab Emirates. From selling bikes from a corner of his brother's garage in Germany's black forest to building one…
Dec 2, 2024 · 1:06:40
Nicolò Ildos is a seasoned industry veteran who has worked for some of cycling's biggest brands, including FIZIK, Campagnolo, and Pirelli. In the episode, we dive into the…
Nov 19, 2024 · 1:09:13
Claudio Masnata is the Global Marketing Manager at Bianchi. We dive deep into one of cycling's most iconic brands, from his early days as a competitive cyclist to leading…
Nov 5, 2024 · 1:06:27
GFNY is the world's largest endurance sports marathon series with over 30 events held in 15 countries. The story of Ulrich Fluhme and his wife Lydia starting the GFNY is nothing…
Oct 22, 2024 · 55:48
Anne Hed is CEO and Co-founder of HED cycling. Anne's journey is one of perseverance, innovation and family legacy. Anne is a native of Minnesota and shares the remarkable story…
Oct 8, 2024 · 1:15:46
Travis Erwin has extensive experience in the US cycling market. He began his career in various bike shops, working his way up to become a store manager at Performance Bicycle in…
Sep 23, 2024 · 39:35
John Harrison is an entrepreneur and angel investor. He purchased the US bike brand Parlee in 2023, after it ran into trouble during the post COVID inventory glut. This…
Sep 10, 2024 · 1:03:19
I have been wanting to have a conversation around the state of cycling marketing in 2024. Joshua Riddle is the marketing manager for Hayes bicycle. We've had Joshua on the show…
Aug 26, 2024 · 1:12:57
Cervelo founder Gerard Vroomen is an entrepreneur and an engineer. When I asked Gerard if he is more entrepeneur or engineer, his answer was YES. It was truly amazing to talk…
Aug 13, 2024 · 58:38
In this live panel recording we discussed insights about Channel Strategy and how brands are navigating the delicate balance of D2C, Marketplace, and traditional distribution. My…
Jul 29, 2024 · 1:45:27
Alex Boyce is a journalist and bike tester for Moto.it, he also has his own YouTube channel, @Alexbiketester. Our conversation revolves around his career path and the constantly…
Jul 6, 2024 · 17:42
At Eurobike 2024 I did some short interviews with managers that I know in the industry. The idea was to take the temperature of the market for feedback on how things are looking…
Jun 25, 2024 · 56:15
The following is my conversation with ENVE CEO, Michael Stimola. Michael is a long-time entrepreneur who started out in the early eighties, founding Carbonite, an R&D materials…
Jun 11, 2024 · 55:42
Stijn Vriends is the chairman and CEO of Vittoria group. Vittoria is based in Bergamo Italy and is among the top producers of bicycle tires in the world. In our conversation we…
May 27, 2024 · 29:14
Stefan Reisinger is the Managing Director of FAIRNAMIC GmbH, which is the company that runs the EUROBIKE fair. I reached out to Stephen because I wanted to give the listeners a…
May 14, 2024 · 1:03:25
When I started the Business of Cycling podcast there was definitely one person that I had in mind that I was hoping to interview, and it was Simon Mottram. I've worked in cycling…
May 1, 2024 · 47:41
Joshua Riddle is originally from North Carolina and and has been working in the cycling industry in Italy for 15 years. He started his career at Trek Italy 2010 which recently…
Apr 15, 2024 · 44:52
This conversation was recorded at a live panel at the 2024 cycling world event in Dusseldorf on March 15th. The topic of the panel was COVID overstocks and the state of the…
Apr 2, 2024 · 1:04:57
Jayu Yang is one of the most experienced entrepreneurs in the Taiwanese bike industry. Her grandfather started Kenda tire in 1962. And she carried on the family tradition by…
Mar 20, 2024 · 55:27
David Trimble is best known for founding the Red Hook Criterium fixed gear championship series. David also founded the Midnight Half, both internationally renowned sporting…
Mar 5, 2024 · 57:39
Claudio Marra is the General Manager of the European division at FSA Full Speed Ahead Vision. Claudio started working in the cycling industry at the age of 14 when for Milan…
Feb 20, 2024 · 1:02:32
UK native Matt Stevens had an extensive road cycling career starting in the late eighties through the nineties and into the two thousands. He holds the title of 1998 UK national…
Feb 7, 2024 · 42:12
Guy Kesteven is a professional bike tester and journalist in the cycling industry. He's been testing bikes and kit for over 25 years for UK magazines and global websites. Guy…
Jan 23, 2024 · 49:07
Martin Banke is the Managing Director of Ceramic Speed. Ceramic Speed is a manufacturer of high-performance bearing technology. They also produce high-performance bottom…
Jan 9, 2024 · 45:17
Alessandro Basso is the Chief Executive Officer at StarDue Group. StarDue is the parent company of the brands Basso Bikes and Lee Cougan Mountain Bikes. Alessandro comes from a…
Dec 28, 2023 · 18:13
To end the year I put together a collection of interesting moments from 2023 conversations focused around COVID and the after effects of the pandemic. I thought it would be an…
Dec 13, 2023 · 1:06:14
Simon Summerscales is the VP of Marketing at Canyon Bicycles. Before joining Canyon in 2018, Simon was the Head of communication strategy at the prestigious Wieden+Kennedy agency…
Nov 28, 2023 · 54:08
Marco Galli is the marketing manager for the cycling division at Kask Helmets in Italy. Marco started his career at Red Bull, where he spent time coordinating sports events,…
Nov 14, 2023 · 58:40
Samuele Bressan is the head of Global Marketing of the cycling division at Pirelli tires. Samuele got his start in cycling as the product manager for Vittoria Tires. He also…
Nov 8, 2023 · 46:18
Jacob Dudek was until recently the VP of commercial operations at SIGNA Sports United for the USA entity. Jacob came onto my radar recently when I saw his article on LinkedIn…
Oct 30, 2023 · 26:49
On October 27th online cycling retailer behemoth Wiggle has entered into administration due to financial turmoil at its parent company Signa Sports United. This news sent…
Oct 17, 2023 · 1:04:38
Rocket Espresso is a darling of the cycling world and the coffee machines could be found in every pro cycling team bus starting in the 2010s. In the podcast I speak with Rocket…
Oct 3, 2023 · 43:44
Mark Hopkins is an expert in carbon fiber production and design. He spent much of his career working as a composites engineer at DuPont. In our conversation, we talk about how he…
Sep 19, 2023 · 37:20
Jacob Kennison is the Communications Manager for Trek-Lidl Cycling Team. He previously held the position of press officer and had some time in the agency world for Fusion Media…
Sep 5, 2023 · 58:12
John Watson aka John Prolly aka The Radavist is a pioneer of online cycling content creation. His blog prollyisnotprobably.com was one of the most visited cycling blogs in the…
Aug 21, 2023 · 1:11:11
Gary Fisher is a living legend. He is widely considered one of the inventors of the modern mountain bike. He played a large part in popularizing the first ever downhill mountain…
Aug 8, 2023 · 1:01:58
SIDI CEO Davide Rossetti is among the most experienced managers in the cycling industry. He has worked in Sales and Marketing in multiple multinational Italian brands such as…
Jul 21, 2023 · 36:20
Bastian Dietz is the Director for Global Business Development for SQLab part of Boards and More GMBH. We discuss the bankruptcy of e-bike brand VanMoof and aim to understand the…
Jul 18, 2023 · 47:16
Fergus Niland is the creative director at Santini Cycling Wear. Fergus is among the most experienced cycling clothing designers in the industry. We dive deep into the current…
Jul 5, 2023 · 40:39
Slate Olson held some of the most important marketing roles in cycling thoughout the 2010s. He started the US office of Rapha in 2010 and then he moved to the role of CMO in…
Jun 20, 2023 · 1:14:54
Jonathan Sherwood is one of the most thoughtful people I have ever met in the cycling business. Jon is currently is Director of Sales for Power Sports EMEA at Bell Helmets. He…
Jun 5, 2023 · 43:01
"It's better to stalk a few people than just kind of please everyone." Crank Brothers CEO Gaspare Licata is as sharp as they come. The Italian native started his career with…
May 16, 2023 · 40:19
In three short years cycling industry veteran Francesco Sergio and his partners have taken the cycling shoe brand Nimbl from an zero to being worn by 122 cyclists in the Pro…
May 2, 2023 · 44:10
Juliet Elliot is a pioneer in online cycling content creation. She started with the blog 'Bikes 'N' Stuff' then shifted to Instagram and now her focus is mainly on Youtube where…
Apr 18, 2023 · 1:02:33
The British clothing brand Milltag went into liquidation earlier this year. In my conversation with Pete Kelsey, co-founder of the brand, we talk about the headwinds that the…
Mar 20, 2023 · 1:13:52
If cycling is anything, it's insular. There is a real reason for this. To be successful in the cycling business, a genuine passion for the sport is required. Nowhere is this more…
Feb 24, 2023 · 30:45
David Van Orsdel is an ex-professional cyclist and has a content marketing agency that specializes in cycling. David is originally from Minnesota and lives in Lucca, Italy. In…
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