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The Business of Cycling

The Business of Cycling

Can 122 World Tour cyclists be wrong? with Francesco Sergio of Nimbl

The Business of Cycling · May 16, 2023 · 40:19

0:0040:19

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In three short years cycling industry veteran Francesco Sergio and his partners have taken the cycling shoe brand Nimbl from an zero to being worn by 122 cyclists in the Pro Peloton, including powerhouse Jumbo Visma.

We speak with co-founder and owner of the brand about his journey, how he earned his stripes in international sales with Cinelli and Cervelo, and how by chance he came to start one of the most advanced cycling shoe brands on the market.

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