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The Business of Cycling

The Business of Cycling

Beyond the Hangtag: The Untapped Power of Ingredient Branding

The Business of Cycling · May 18, 2026 · 49:10

0:0049:10

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Recorded live at Performance Days 2026 in Munich, this panel brought together three of the most influential ingredient brands in performance apparel — Polartec (Eric Yung), Elastic Interface (Gianluca Pellicciari), and Polygiene (Eva Doll) — alongside the design leads at Albion (Graham Raeburn) and Santini (Fergus Niland) to unpack a relationship the cycling industry rarely talks about openly: the strategic relationship between ingredient partners and brands. The conversation moved past the hangtag.

The panel dug into what real co-development looks like (hint: it starts with trust and a shared problem, not a logo), why so many brands fail to communicate the value their ingredient partners create, and how cycling still lags behind the outdoor industry in maturing this conversation.

The throughline: ingredient brands are an under-leveraged R&D arm sitting right there, waiting to be used better.


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