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I have been wanting to have a conversation around the state of cycling marketing in 2024. Joshua Riddle is the marketing manager for Hayes bicycle. We've had Joshua on the show before, and in the conversation we go deep into the current state of marketing in 2024.
We talk about topics around channel strategy, social media, website management, campaigns and the evolution of cycling marketing over the past few years. This was a fun conversation and I think you can get a lot of value from it.
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