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The Business of Cycling

The Business of Cycling

Chaos and Creativity with Canyon VP of Marketing Simon Summerscales

The Business of Cycling · Dec 13, 2023 · 1:06:14

0:001:06:14

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Simon Summerscales is the VP of Marketing at Canyon Bicycles. Before joining Canyon in 2018, Simon was the Head of communication strategy at the prestigious Wieden+Kennedy agency in London. Simon was also Director of communication strategy at 72andSunny in Amsterdam.

During his tenure in the agency realm, Simon was responsible for creating numerous global campaigns for both Nike and Adidas.

Simon is among the most experienced and accomplished marketing professionals in the cycling industry today.

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